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1688 Global Privacy Policy
 
Effective as of 7 March, 2025
 
 
Introduction
 
We at 1688 Global (whose domain name is 1688overseas.com, 1688 Global and the related application hereinafter are referred to as “1688 Global” or the “Platform”) recognize the importance of privacy and confidentiality of personal information. 1688 Global is a business to business (“B2B”) platform which connects and facilitates sales and purchases of products and/or services between suppliers(“Sellers”) and buyers (“Buyers”). Collectively, the Sellers and Buyers shall be referred to as the “Users”. The Platform is only made available for businesses use and not for personal use.  
 On this basis, 1688.COM PTE. LTD., the service provider and also the data controller of 1688 Global (“we” or “us”) , has formulated this Privacy Policy  (“Privacy Policy” or “Policy”) to set out how we collect, use, share and otherwise process personal information in connection with the operation of the Platform for visitors (i.e., non-registered Users) and Users(including representatives and employees of visitors and Users).
Before using our services, you must carefully read and understand this Policy, especially the clauses in bold and ensure that you have fully understood and agreed with this Policy.
If you have any questions, comments or suggestions on the contents of this Policy, you may contact us using such contact details as specified at the end of this Policy.
By accepting this Privacy Policy, you acknowledge that you have been aware of the functions offered by 1688 Global and such personal information as necessary for the operation of such functions, and you hereby grant consent for collecting, using, sharing and otherwise processing of such personal information.
 
I. COLLECTION OF PERSONAL INFORMATION
•   Information That You Provide to Us
•   Information That We Collect Automatically
•   Information That We Receive From Third Parties
II. HOW AND WHY WE USE YOUR PERSONAL INFORMATION
III. HOW WE DISCLOSE AND SHARE PERSONAL INFORMATION
IV. RETENTION
V. COOKIES
VI. YOUR RIGHTS AND OBLIGATIONS
VII. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
VIII. CHILDREN’s PRIVACY
IX. SECURITY MEASURES
X. CHANGES TO THIS PRIVACY POLICY
XI. HOW TO CONTACT US
XII. LANGUAGE 
 
I. COLLECTION OF PERSONAL INFORMATION
The personal information that we collect from you, either directly or indirectly, will depend on how you interact with us and the Platform. The categories of personal information described in the table above are detailed below:
 
Information you provide to us
If you are a representative or employee of any Buyer or a sole trader Buyer, subject to your access to and use of Platform and services, software and products (such services, software and products are collectively referred to as the "Services" hereinafter)
of the Platform, we will ask you to provide:
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account information, such as your user ID, username, password, phone number, email address, profile image and your account settings.
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transaction information, such as order ID, orders placed, and other details of the products you have purchased through the Platform, your shipping address (e.g., city, state, country of residence, postal code), and recipient contact information (e.g., name, mobile phone number) and some other information for returns, refund, tax determinations, payment operations, your transaction and purchase history on or through the Platform.
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payment information, such as bank account, credit/debit card or similar payment account information, credit/debit card holders, expiration dates and security code and tracking information from cheques or money orders, bank statement, account opening page and billing and delivery address.
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communication information, such as feedback, comments and/or other contents uploaded on the Platform, copy of your correspondence if you contact us such as via our customer services department chat service, telephone or email (including in the case wherein those functions involved integration of services provided by third-party service providers), chat information between you and us and other Users via instant messaging services.
In order to facilitate your use of the Services available on the Platform, we may request for access to, and you may provide us with, contents stored in your devices including but not limited to photos, videos, calendar and/or other files. If you are using the communication tools available on the Platform (particularly in case of voice communication), we may require access to your camera and/or microphone.
From time to time, we may also collect information about the existing and prospective Users, during or in connection with trade shows, industry events and/or other functions, including representative contact names, addresses, phone numbers and email addresses.
In some situations, you may provide personal information of other individuals to us (such as your family members or friends or persons in your contact list), such as when you add them as recipients or beneficiaries of any use of our Services. You represent and warrant that you have (i) informed such third party about this Privacy Policy; and (ii)obtained the necessary consent where applicable and necessary to permit us to process his/her personal information in accordance with this Privacy Policy.
 
Information that we collect automatically
If you are a representative or employee of any Buyer/prospective Buyer or a sole trader Buyer/prospective Buyer, we will automatically collect:
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device information, such as the type of device you use, unique device identification numbers, IP addresses, browser type, browsing patterns, operating system, language settings, advertising identifiers and other types of identifiers. 
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online activity information, such as information about content that has been searched/viewed and/or downloaded, information about your activity on a page or screen, access times and duration of access, the source from which you arrived at the page, broad geographic location (e.g. country or city-level location) and other details of how you have interacted  with our Platform.
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marketing and advertising information, such as your interests based on your use of the Platform and your purchases, responses to surveys, promotions you participate in, preferences in receiving marketing content from us, communication preferences, preferences for particular products or services and your subscription data.
Some of this information may be collected using cookies and similar tracking technology, as explained further under section V. “COOKIES”.

Information that we receive from third parties
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social media account information, such as social media ID, username, profile picture, email address, phone number and your login details associated with the relevant third-party service provider where you choose to log into the Platform using social media accounts or when you interact with us through an external service or application. 
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compliance information, such as information provided by third parties engaged by us to provide verification services, conducting applicable anti-money laundering fraud and “Know Your Customer” checks, conducting due diligence and verification on Users. This includes your name, email address, company details, and contact information.
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logistics information, updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily.
In limited circumstance, certain information we collect may be considered as sensitive personal information as defined by Decree 13 on Personal Data Protection, such as payment information.
 
II.HOW AND WHY WE USE YOUR PERSONAL INFORMATION
Below you will find an overview of how and why we use your personal information.
Purpose
Data categories
Account administration. We use your information to verify your eligibility to register as a User in accordance with our Terms of Use; and set up/administer user accounts, such as providing log in IDs and developing a Platform profile.
Account information
Social media account information
Purchase and delivery of products and services. We use your information to take and handle orders, deliver products and services on the Platform, process payment,provide logistics services via the Platform, facilitate customs clearance declarations/applications via the Platform and provide Users with customer service support, such as responding to queries, feedback, and managing claims and/or disputes.
Account information
Transaction information
Logistics information
Payment information
Communication information
Device information
Communicate with you. We use your personal information to facilitate
communication between Users and us, and between the Buyers and Sellers viat he Platform, for the purpose of processing transactions and settlement  between the Buyers and Sellers made over the Platform and providing customer service support, such as responding to your queries, feedback and managing claims and/or disputes.
Account information
Transaction information
Logistics information
Payment information
Communication information
Online activity information
Recommendations and personalization. We use your personal information to recommend features, products and services that might be of interest to you,identify your preferences, and personalize your experience with the Platform. You can opt not this function by using the contact details provided under section XI. “HOW TO CONTACT US” below.
Account information
Transaction information
Device information
Online activity information
Marketing and advertising information
Marketing. We may collect and use your personal information for marketing purposes in accordance with applicable laws. To the extent permitted by applicable law, we may send you direct marketing communications. If you don't want such ads, you can follow the method described at the bottom of the message you received.
Account information
Transaction information
Device information
Online activity information
Marketing and advertising information
Interest-based advertising. We may use your personal information to send and serve you advertising that we believe will be of interest to you based on the ways in which you use the Platform, your browsing records, and   order history. Cookies or other similar technologies may be used to provide you with advertising based upon your browsing activities and interests. Please see section V. “COOKIES” below for more information about how we use cookies. You can opt not this function by using the contact details provided under section XI. “HOW TO CONTACT US” below.
Account information
Transaction information
Device information
Online activity information
Marketing and advertising information
 
Research and development. We use your personal information to  perform  research or statistical analysis in order to improve the content and layout of the Platform, and use your personal information to improve the  product offerings and services on the Platform, including,for example, using anonymized data for machine learning purposes.
Account information
Device information
Online activity information
Communication information
Transaction information
Logistics information
Payment information
Fraud prevention and credit risks. We use personal information to prevent  and detect fraud and abuse in order to protect the security of the Platform, our Uers and others. We may also use scoring methods to assess and manage credit risks

 
Account information
Transaction information
Payment information
Communication information
Device information
Online activity information
Compliance information
Comply with legal obligations. In certain cases, we collect and use your 
personal information to comply with laws. For instance, we use your information to verify your identity and conducting security checks, KYC (know-your-customer) and anti-money laundering due diligence inorder to set up user accounts
Account information
Communication information
Transaction information
Payment information
Online activity information
Compliance information

III. HOW WE DISCLOSE AND SHARE PERSONAL INFORMATION
We may disclose (or provide access to) personal information to the following categories of recipients:
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Other Users where necessary in connection with the facilitation of purchases and communications made between you and other Users. If you are a Buyer, Sellers that you purchase from will also control personal information about you relevant to or connected with your Platform purchases and communications with them. Please note that, in using our Services, you may share personal information to others; for example, when other Users view items on our Platform, they may see item reviews you left as well as your profile image and nickname.
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Our group companies and affiliates and/or their designated service providers that work with us to provide processing services such as software, tools, systems and messaging services for purposes described in this Privacy Policy.
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Third party business partners and service providers engaged by us or working with us to assist us to provide services to you or who otherwise process personal information for purposes described in this Privacy Policy or notified to you when we collect your personal information. Categories of these partners or service providers include:
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IT system and software service provider, such as hosting services (including cloud storage)providers, instant messaging service providers for enabling communications between the Buyers, Sellers and us via the Platform, translation service providers to provide translation service to facilitate communication between Users and Users and us, software optimization services, logistics management software, advertisement management software or system maintenance services providers;
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advertising and analytics service provider, such as third-party advertising, marketing and analytics services providers relating to Users’ behavior for interest-based advertising purposes. These services providers may combine information they collect on our Platform with data they collect themselves and data they collect through other sources in order to conduct targeted advertising. Some of this information may be collected using cookies and similar tracking technology, as explained further under the section V. “COOKIES” below. The processing activities of these third-party services providers are governed by their own privacy policies, not this Privacy Policy;
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business and marketing partner, such as third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you;
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due diligence and verification service providers, who collect and process personal information to perform due diligence and business verification services;
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payment service providers who collect and process personal information to assist with settling the payments for transactions. The activities of payment service providers may be governed by their own privacy policies, not this Privacy Policy;
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credit risk assessment providers to conduct risk assessment on Users to better facilitate transaction;
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logistics partners for providing delivery services for Buyers, including return and exchange of products;
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custom agents for customs clearances purposes;
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software development kit (“SDK”) service providers to provide SDK services;
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customer service providers to provide after-sale services;
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insurance service providers to provide insurance services where requested by a User or us; and
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risk control service providers to assess the security of Users’ accounts and transaction risks;
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External professional advisers, law enforcement agencies, insurers, government and regulators and other organizations where it is necessary to comply with applicable laws or to exercise, establish or defend our legal rights or protect your vital interests or those of any other person; or as otherwise required or permitted by applicable laws.
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Actual or potential business acquirers (and its agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, provided that we inform the acquirer that it must use your personal information only for the purposes disclosed in this Privacy Policy.
 
IV. RETENTION
We retain your personal information as long as we have an ongoing legitimate business need to do so, for example to provide services or products to you, or as required or permitted by applicable laws, such as tax and accounting laws. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
How long your data is kept for will also depend on how you use our Platform (for example if you are logged in as a User or you are visiting our Platform as a visitor) and what the information you provide to us is used for. For example, if you are a User, certain data will be retained for a length of time following termination or deletion of your account, in order to comply with applicable laws (such as if a court order is received about your account, we would retain your account information for longer than the usual retention period when an account is deleted) or in case of disputes.
 
V. COOKIES
This section explains how we use cookies and similar technologies (we refer to them collectively as “Cookies”, or “Cookie”) to recognize you when you visit our Community. It explains what these technologies are and why we use them, as well as your rights to control them.
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Cookies are small text files collecting amounts of data that your browser receives and stores on the local drive of your computer or mobile device, which enable your device to be recognized when you visit a website or application. We use other technologies that function in a similar way to cookies. For example, we use Software Developer Kits (“SDKs”), a collection of software development tools in one installable package, which allows third party developers to integrate with our mobile application for specific purposes (e.g., authentication).
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We, and our partners or authorized third-providers make use of Cookies to provide you with a better, faster and safer user experience. Some Cookies are strictly necessary to make our Services work and to ensure data and IT security and prevent fraudulent activities. We refer to these as “operationally necessary Cookies”. Other Cookies enable us to provide Services functionality, or to enhance user experience on our Services, for instance, we may provide users with personalized content and advertising in the future.
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Operationally necessary Cookies are strictly necessary to enable to access and use of our Services, and you cannot disable them. We may integrate third party cookies in the future. If you disable non-operationally necessary Cookies, you can still use our Services although your use of some features and access to some areas on our Services may be limited.
 
VI. YOUR RIGHTS AND OBLIGATIONS
 You may have the following data protection rights and/or other rights depending on your applicable laws, which you can exercise pursuant to applicable laws at any time by contacting us using the contact details provided under section XI. “HOW TO CONTACT US” below:
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The right to access, correct, update or request deletion of your personal information.
Under applicable laws, there are certain circumstances that the deletion is not permitted:
1. The deletion of personal information is prohibited by law;
2. The personal information is processed by the competent state agency with a view to serving operations by such agency as prescribed by law.
3. The personal information has been disclosed as prescribed by law.
4. The personal information is processed with a view to serving law, scientific research and statistics as prescribed by law;
5. The personal information shall not be deleted in the event of a state of emergency on national defense, security, social order and safety, major disasters, or dangerous epidemics; when there is a risk of threatening security and national defense but not to the extent of declaring a state of emergency; to prevent and combat riots and terrorism, to prevent and combat crimes and law violations according to regulations of law;
6. It is required to respond to emergent cases that threaten the life and health or the safety of the data subject or other persons.
7. Other circumstance as may be prescribed by applicable laws from time to time.
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The right to ask us, in some situations, to restrict or object processing of your personal information or request provision of your personal information.
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The right to opt-out of marketing communications we send you at any time. You can exercise this right by following the method described at the email you received. To opt-out of other forms of marketing, then please contact us using the contact details provided under sectionXI. “HOW TO CONTACT US” below.
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If we have collected and process your personal information with your consent, then you have the right to withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
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The right to file complaints or denunciations and initiate lawsuits, the right to claim compensation, the right to self-protection.
 
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. If you or other competent persons intend to make any request above to us, or you intend to exercise your personal information rights under applicable laws, you can contact us through the contact details provided under section XI. “HOW TO CONTACT US” below. We will respond thereto within 72 hours, unless otherwise provided in applicable laws.
If you are aware of changes or inaccuracies in your information, you should inform us of such changes so that our records may be updated or corrected.
In order to guarantee the security of your account and your personal information, when you make any request above to us, we may verify your identity (for example, by account authentication, requesting you to provide a written request or other reasonable means) before handling your request.
We will not charge any fee for your reasonable requests in principle, but we will charge, as appropriate, certain fees for any repeated request beyond reasonable extent, in accordance with applicable laws. We may reject any request in accordance with applicable laws, for example if it is related to information not directly related to your identity, is repeated without reasonable cause, requires excessive technical support (such as development of a new system or fundamental change of prevailing practice), may cause risks to others’ legitimate rights and interests, or is impracticable.
 
Your obligations
You must (A) protect or request other relevant organizations and individuals to protect your personal information, (B) respect and protect the personal information of others, (C) provide complete and accurate personal information when consenting to the personal information processing, and (D) implement regulations on personal information protection and other relevant obligations as provided by applicable law.
 
 
VII. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
In connection with providing the services through 1688 Global, we will store your personal information in Singapore. Being a cross-border B2B platform, it is inevitable that there will be certain cases that require international transfers personal information among PRC, Singapore and the countries/ regions where service providers engaged are located for purposes such as fulfilling your order. These countries/regions have personal information protection laws that may have different provisions to the laws of your country. We ensure that any such international transfers will only be conducted to achieve legitimate purposes and with legal basis or as otherwise permitted by applicable laws. We take appropriate steps to ensure that recipients of your personal information are bound to duties of confidentiality, and we implement appropriate measures to ensure your personal information will remain protected in accordance with this Privacy Policy, such as standard contractual clauses or other mechanism provided for in the applicable law.
Hereby you provide your consent to cross-border transfer of your personal information to specific countries that are necessary for our business operations, including the People's Republic of China. If the relevant jurisdiction requires to store your personal information within the country of your residence or otherwise, we will make sure to localize such personal information according to the applicable laws.  
 
VIII. CHILDREN’s PRIVACY
1688 Global is intended for adults. The Platform is not directed to and we do not intend to, or knowingly, collect, or solicit personal information online from visitors or Users under the age of 18 (“Children”). We do not intend to sell any of our Services to Children. If Children have provided us with personal information without parental or guardian consent, the parent or guardian should contact us through the contact details provided under section XI. “HOW TO CONTACT US” below to remove the information.
 
IX.SECURITY MEASURES
We implement appropriate technical and organizational measures to prevent unauthorized access to the Platform, to maintain data accuracy and to ensure the correct process of the information we hold. Upon becoming aware of a data breach, we will notify you and the regulatory authorities in accordance with the timescales and scope required by applicable data protection laws.
For Users of the Platform, some of your information can be viewed and edited through your account, which is protected by a password. It is your responsibility to keep your password secure and confidential. You must not divulge your password to anyone. Our personnel will never ask you for your password in an unsolicited phone call or in an unsolicited email. If you share a computer with others, you should not save your log-in information (e.g., user ID and password) on that shared computer. Remember to sign out of your account and close your browser window when you have finished your session.
We take the security of your information seriously. While we implement industry-standard encryption and access controls to safeguard data in our care, it's important to understand that no digital transmission method can be considered completely invulnerable. We continuously monitor and update our security practices to protect against emerging threats, and encourage Users to adopt strong password practices as part of our collaborative approach to data protection.
 
X. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time including in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to notify you, consistent with the significance of the changes we make and as required by applicable law, such as by posting an amended Privacy Policy on the Platform. Unless otherwise specified by applicable laws, any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). We recommend that you review the Privacy Policy each time you visit our Platform to stay informed of our privacy practices.
 
XI. HOW TO CONTACT US
For data subject rights, please click here.
Contact information of the Data Protection Officer: 1688DataProtection@service.alibaba.com
We will respond you within 72 hours, unless otherwise provided in applicable laws.
 
XII.LANGUAGE 
In case of any discrepancy between the English version and another language version of this Privacy Policy, the English version shall prevail.

To see prior version, click here.
 
 
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