Happy Horse Cookie Policy
1. Introduction
This Cookie Policy explains the types of cookies and similar technologies that SLEEPLESS HORIZON TECHNOLOGY PRIVATE LIMITED ("we", "us", or "our") uses in connection with the Services (as defined in our Happy Horse Privacy Policy) and the options available to you to control or manage them.
This Cookie Policy applies only to our use of cookies and related technologies and does not cover other ways in which we may process personal information. For further details on our processing of personal information, please refer to our Privacy Policy.
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owner. Cookies allow a website to recognise your device and remember information about your visit, such as your preferred language, login details, and other settings.
Cookies may be categorised as follows:
First-Party Cookies: set directly by the website you are visiting.
Third-Party Cookies: set by a domain other than the one you are visiting, typically by a third-party service provider (e.g., analytics or advertising providers).
Cookies may also be classified by duration:
Session Cookies: temporary cookies that are deleted when you close your browser.
Persistent Cookies: cookies that remain on your device for a specified period or until you manually delete them.
2. Cookies We Use
We use the following categories of cookies on our website. Each category is described below along with the specific cookies used, their purpose, and their duration.
2.1 Strictly Necessary Cookies
These cookies are essential for the proper functioning of our website and support core functions such as security, network management, and accessibility. Without these cookies, the website cannot function properly. You cannot opt out of these cookies as they are necessary for the operation of the site.
Legal basis: Under the GDPR/ePrivacy Directive/PECR, these cookies are exempt from the consent requirement as they are strictly necessary for the provision of the service.
Cookie Name | Provider | Purpose | Duration |
tb_token | Alibaba (Login/Transaction) | Used for request validation and CSRF protection in authenticated sessions, supporting secure account-related operations. | Session (per browser Expires/Max-Age) |
atpsida | Alibaba (Login/Account) | Session or account-related identifier used to maintain account services, request identification, and security verification. | Session (per browser Expires/Max-Age) |
buyer_ship_to_info | Alibaba (Transaction/Shipping) | Stores or assists in identifying buyer shipping region/delivery information for post-login transaction experience. | Session (per browser Expires/Max-Age) |
cookie2 | Alibaba (Account/Session) | Account service-related cookie used to maintain sessions, identify user status, and support account operations. | Session (per browser Expires/Max-Age) |
t | Alibaba (Account/Session) | Account service-related identifier used to maintain user status and request identification. | Session (per browser Expires/Max-Age) |
2.2 Performance / Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous, aggregated information. This enables us to improve the website and our services.
Legal basis: We will obtain your consent before placing these cookies, unless they qualify for an exemption under applicable law.
Cookie Name | Provider | Purpose | Duration |
_ga | Google Analytics | Distinguishes unique users and tracks website visits and user interactions. | 2 years |
_ga_PKMC0B5N4P | Google Analytics (GA4) | Stores and tracks session state for GA4 property; used to measure website visits and interactions. | 2 years |
__utma | Google Analytics (Legacy) | Distinguishes users and sessions; tracks number of visits and session timestamps. | 2 years |
__utmz | Google Analytics (Legacy) | Records traffic source, medium, campaign, or search keyword information. | 6 months |
2.3 Functionality / Preference Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preference settings (language, region, font size), maintaining third-party service states, and improving service usability.
Legal basis: We will obtain your consent before placing these cookies, unless they are strictly necessary for the service requested by the user.
Cookie Name | Provider | Purpose | Duration |
locale | Alibaba (Internationalisation) | Stores language, region, or localisation display preferences. | Per browser Expires/Max-Age |
thw | Alibaba (Site Preference/Region) | Stores site region, language, or market preferences to assist in displaying localised content. | Per browser Expires/Max-Age |
xman_f | Alibaba (International Site/Account Experience) | Stores user experience settings, site configuration, or post-login personalisation information. | Per browser Expires/Max-Age |
xman_us_f | Alibaba (International Site/Account Experience) | Stores user status, site preferences, or account experience-related information. | Per browser Expires/Max-Age |
2.4 Targeting / Advertising Cookies
These cookies may be set by our advertising or measurement partners through the website. They can be used to measure advertising effectiveness, record ad conversions, build a profile of your interests, and show relevant advertising on other websites. The _gcl_au cookie is implanted via Google Tag Manager for Google Ads / Google AdSense advertising conversion measurement.
Legal basis: We will obtain your explicit consent before placing these cookies.
Cookie Name | Provider | Purpose | Duration |
_gcl_au | Google Ads / Google AdSense | Used for advertising conversion link tracking and advertising effectiveness measurement. | 90 days |
id | Google Ads | Used for ad serving, ad personalisation, frequency capping, and advertising effectiveness measurement. | Per browser Expires/Max-Age |
IDE | Google Ads | Used for ad serving, ad personalisation, frequency capping, and advertising effectiveness measurement. | 13 months (EEA/UK); up to 24 months (other regions) |
2.5 Security / Risk Control Cookies
These cookies are written by front-end SDKs (including logging/tracking SDKs, the Baxia security risk control component, and AWSC / sufei_data device fingerprint SDKs) introduced on our pages. They are primarily used for client identification, access statistics, security risk control, anti-scraping, anti-fraud, and device tracking. Related requests may be transmitted to Alibaba statistics or risk control domains, such as sg.mmstat.com, log.mmstat.com, and fourier.taobao.com.
Legal basis: To the extent these cookies are necessary to ensure website security, prevent abuse and fraud, they may be assessed as security-essential cookies under applicable law. Where they are also used for statistics, advertising, or cross-site tracking, consent will be obtained before placement.
Cookie Name | Provider | Purpose | Duration | Consent Required |
ali_apache_id | Alibaba (Logging/Tracking) | Used for client identification, access statistics, link tracking, and attribution. | Per browser Expires/Max-Age | Yes |
ali_apache_track | Alibaba (Logging/Tracking) | Used to record visit trails, page behaviour, or tracking data transmission. | Per browser Expires/Max-Age | Yes |
cbc | Alibaba (Security/Risk Control) | Used for security verification, access identification, and risk control judgement. | Per browser Expires/Max-Age | No (Security-essential) |
cna | Alibaba (Logging/Tracking - mmstat) | Serves as a unique client identifier for access statistics, tracking data transmission, and service identification. | Per browser Expires/Max-Age | Yes |
isg | Alibaba (Security Risk Control - Baxia/AWSC) | Used for anti-scraping, anti-fraud, risk identification, and device tracking. Multiple records may exist due to different Domain or Path settings. | Per browser Expires/Max-Age | No (Security-essential) |
sc_g_cfg_f | Alibaba (Security/Configuration) | Used for security risk control configuration, client environment identification, or policy delivery. | Per browser Expires/Max-Age | No (Security-essential) |
sca | Alibaba (Security/Risk Control) | Used for security verification, device identification, risk control, or anti-abuse. | Per browser Expires/Max-Age | No (Security-essential) |
tfstk | Alibaba (Security Risk Control - Baxia/AWSC/sufei_data) | Used for security verification, anti-abuse, device identification, and risk control. Multiple records may exist due to different Domain or Path settings. | Per browser Expires/Max-Age | No (Security-essential) |
ug_se_c | Alibaba (Security/Risk Control) | Used for security verification, access identification, anti-scraping, anti-fraud, or risk control policy judgement. | Per browser Expires/Max-Age | No (Security-essential) |
xlly_s | Alibaba (Link/Load Balancing/Session) | Used for access link routing, service routing, session assistance, or stability-related identification. | Per browser Expires/Max-Age | No (Session/routing) |
3. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to measure website usage, evaluate advertising effectiveness, perform security risk control, or provide third-party services.
Please note that certain cookies listed in Sections 2.1, 2.3, and 2.5 above are provided by Alibaba-branded services (e.g., login, security, and internationalisation components). These cookies are set on our own domain as our website operates on Alibaba's technology infrastructure, and therefore constitute first-party cookies. They are not set by a separate third-party domain.
The following third-party providers may set cookies through our website:
Provider | Service | Cookie Type | Current Cookies | Privacy Policy |
Google LLC | Google Analytics | Performance / Analytics | _ga, _ga_PKMC0B5N4P, __utma, __utmz | |
Google LLC | Google Ads / Google AdSense | Targeting / Advertising | _gcl_au, id, IDE |
We do not control the cookies set by third parties. Please visit the third-party websites for more information about these cookies.
4. Web Beacons and Similar Technologies
Certain sections of our Services and website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages and understand how our Services are used (for example, to assess the popularity of certain pages and services) and to improve the performance and reliability of our Services.
We may also use cookie or similar tracking technologies to analyse trends, manage the website, track user behaviour on the Services, and better understand how users use our Services. We automatically collect certain information to analyse cumulative trends and manage our website. Such information may include Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), reference/exit pages, files you view on our website (such as HTML pages, graphics, etc.), operating system, date/time stamp, and/or click-stream data.
5. Cookie Consent
When you first visit our website, a cookie banner will be displayed to you, allowing you to:
Accept All Cookies: consent to all categories of cookies;
Reject Non-Essential Cookies: only strictly necessary cookies will be set;
Customise Preferences: choose which categories of cookies to consent to.
The "Reject" and "Accept" buttons are presented with equal visual prominence on the cookie banner, ensuring that refusal is as easy as acceptance, in line with CNIL and EDPB requirements.
Cookie Preference Centre: Our website provides a Cookie Preference Centre that allows you to manage your cookie choices at any time after your initial visit. Through the Preference Centre, you can view all cookie categories, toggle each category on or off individually, and save your preferences. You can access the Preference Centre by clicking the cookie icon or link typically located in the website footer.
You may change your cookie preferences at any time through our Cookie Preference Centre or your browser settings. Please note that withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
Consent Renewal: In accordance with applicable regulations (including CNIL guidelines), we will seek to renew your consent at least every 13 months. If you do not renew your consent within this period, non-essential cookies will no longer be placed on your device until fresh consent is provided.
6. How to Manage Cookies
You can turn on the cookie related functions or perform corresponding operations through methods to manage cookies or set cookie preferences in commonly used browser software disclosed below, and we will strictly follow your decision to use cookies and similar technologies.
Some functions of our services depend on cookies. If you do not consent to our use of cookies and similar technologies, or if you disable or delete cookies, some features of the Services may not operate as intended. You may wish to refer to the documentation provided by your web browser for information about how to manage your cookie preferences. We have included some links to documentation for commonly used browsers below for your convenience only and we disclaim all liability for the accuracy, reliability, and completeness of the information linked:
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Microsoft Internet Explorer: https://support.microsoft.com/en-us/windows/manage-cookies-in-internet-explorer-b4f8d02e-7a07-2d05-4b8a-d0c9c5f1b8a2
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Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-site-data
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Google Chrome: https://support.google.com/chrome/answer/95647
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Safari for macOS: https://support.apple.com/guide/safari/sfri11471/mac
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Safari for iOS: https://support.apple.com/en-us/105082
You may also opt out of certain third-party cookies via the following links:
Google Analytics: https://tools.google.com/dlpage/gaoptout
Google Ads Settings: https://adssettings.google.com/
Network Advertising Initiative: https://optout.networkadvertising.org/
Digital Advertising Alliance: https://optout.aboutads.info/
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulations, or our business practices. We will notify you of any material changes by posting a notice on our website and/or updating the "Last Updated" date at the top of this policy. Your continued use of the website following any changes constitutes your acceptance of the updated policy.
8. Contact Us
For more information about cookie and instructions on how to set up your browser to accept, delete or disable cookies, see www.allaboutcookies.org. If you have any questions about cookies or this Cookie Policy, please contact us at Hello@happyhorse.com.
You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO). In the EU, this is the supervisory authority of your member state.