Lazada Online Promotional Guidelines
Chapter 1： General Description
1.1 These guidelines (the “Guidelines”) are developed to provide guidance, and to build a clear and compliant framework, for Lazada affiliates and advertising partners (hereinafter referred to as "Promoters") in connection with online marketing activities for, and/or provision of affiliates services to, Lazada and its affiliates. These Guidelines are formulated in accordance with the "Lazada - Master Advertising Terms and Conditions" and "Lazada Affiliate Program Terms and Conditions", and such other Terms and Conditions as Lazada may notify to Promoters from time to time (collectively, the “Lazada T&Cs”), and shall be deemed incorporated into and form an integral part of each of such Lazada T&Cs.
1.2 Lazada may, in whole or in part, amend these Guidelines or the details of the services governed by these Guidelines or terminate the services governed by these Guidelines. You shall be informed in advance in accordance with the criteria, conditions, and method stipulated under the applicable laws. For the avoidance of doubt, newer versions of the Guidelines supersede older versions, unless otherwise agreed by Lazada.
Chapter 2： Definition
2.1 Promoter: Any entity or individual who provides marketing services and direct external traffic to Lazada and/or its affiliated companies through the Promoter’s operating website(s), application, online social networks, online media and/or other promotional method(s) outside of the Lazada Platform to drive users/consumers/viewers to view and/or access content, products and/or services that are made available on or through Lazada Platform, and any other entity or individual who otherwise accepts and undertakes to comply with the Lazada T&Cs.
Chapter 3： General Rules
This section sets out the general rules to be followed by all types of Promoters while engaging in online marketing activities.
3.1 Promoter onboarding management.
(1)
All Promoters shall be registered with Lazada. Lazada reserves the right to approve or reject any application at its sole discretion.
(2)
Promoters may be required to submit certain supporting information and documentation (including but not limited to personal data, record and contact information) from time to time in connection with the provision of their services (“Filings”), and the Promoter undertakes to ensure that all such data submitted by it remains accurate, complete and updated at all times during its term as a Promoter.
(3)
Lazada may conduct a review after a Promoter submits the Filings, and may carry out additional screening checks, request for further information or undertake due diligence at its sole discretion, and Promoter shall use its best efforts in cooperating with any of the foregoing. Notwithstanding the foregoing, Lazada is under no obligation to confirm the completeness, truthfulness, accuracy and legality of the information submitted by the Promoter and the Promoter represents and warrants the completeness, truthfulness, accuracy and legality of such Filings, and understands that Lazada is relying upon the Promoter’s compliance with the representations and warranties set out herein.
3.2 No deletion or modification of promotion codes and promotion pages shall be made by Promoter without Lazada’s consent.
3.3 The promotion channel shall not have abnormal traffic or traffic which is not compliant with Lazada’s business policies. Such abnormal or non-compliant traffic include the following situations:
(1)
any action that generates abnormal browsing, clicks, sales, leads, trading activities or click-throughs using programs, robots, frames, iframes, scripts, manually “refreshing” of pages or other similar methods;
(2)
traffic originating from non-compliant sites, including websites dealing with the following topics: pornography, gambling, violence, drugs, weapons, malicious information, politics, child abuse, etc.;
(3)
traffic hijacking, including mass clicks for attribution hijacking, traffic generated by simulators, traffic generated by device manipulation, traffic from virus-infected devices etc.);
(4)
traffic from abnormal devices, including spam registration devices, simulator devices etc.;
(5)
invalid orders, including brushing of orders, fake shipping orders, voucher abuse orders, improper or abusive transactions or activities performed through collusion by the affiliate partner with the seller or buyer, reseller orders, etc.;
(6)
traffic with invalid or unusual user behaviors detected by Lazada’s systems, including short-page stay time, few page visits, unusual visiting time, attempts to create clicks, sales, leads, or click-throughs using robots, frames, iframes, scripts, or manually refreshing” of pages or other similar methods; and/or
(7)
other traffic abnormalities or non-compliant traffic (such as partner’s self-purchased orders, delivered-by-seller orders, orders from non-target markets) as may be determined by Lazada at our discretion.
3.4 Promoter shall ensure that the services and deliverables are provided to Lazada in a professional manner and in particular, shall not do, or permit to be done, any of the following:
(1)
the use of imitations of a brand's official website for promotion, or the use of other descriptions or images that may mislead a user into believing that the brand being promoted is officially authorized;
(2)
advertise, display or publish any “Prohibited Content” (as defined in the Lazada T&Cs and/or Lazada policies from time to time) in conjunction with Affiliate Link on any third-party website(s), application, online social networks, online media and/or other publication channels. For the avoidance of doubt, Prohibited Content may include (without limitation) any content in any form which may be socially unacceptable, culturally inappropriate, politically sensitive, obscene, pornographic, indecent, violent, vulgar, defamatory, misleading, deceptive, false, libelous, invasive of another’s privacy, considered as spam / phishing, infringing third party’s intellectual property rights, depicting minors in adult or dangerous situations, harmful or otherwise illegal under applicable laws;
(3)
the use of violent marketing and other promotional methods that are likely to result in detrimental effect on users;
(4)
false transactions/fake traffic in the promotion process; and/or
(5)
other activities that Lazada has reasonable grounds to consider as inappropriate.
3.5 Restrictions on the use of Lazada data: The data provided by Lazada or its affiliated companies during cooperation shall be used in the manner previously confirmed by Lazada or its affiliated companies, and the aforesaid data shall not be copied, stored, edited, published, rented, sold, or otherwise disclosed or used without Lazada’s or its affiliate(s)’ prior authorization.
Chapter 4： Determination and Handling of Violations
Promoters must act in good faith and strictly abide by these Guidelines and any other rules, policies and guidelines as may be determined by Lazada from time to time. In order to build a harmonious and healthy online marketing environment, Lazada shall determine and deal with violations as follows.
4.1 Suspected Violations
(1)
Determination criteria
Lazada may, at its sole discretion, determine that an online marketing activity constitutes a suspected violation in the following situations:
(1)
the Lazada filtering system detects (whether automatically or pursuant to manual review) the presence of abnormal traffic behavior after reviewing the promotion data within a defined period; and/or
(2)
following analysis by Lazada, if there is reason to believe that the promotion behavior violates these Guidelines or the Lazada T&Cs.
(2)
Measures
(1)
Without limiting the rights that Lazada may have under other Lazada T&Cs or under applicable laws, Lazada may determine the measures (including any interim measures during investigation) to be taken based on the available facts and circumstances, including the nature and severity of the suspected violation.
(2)
Measures which may be taken by Lazada may include, without limitation:
(i) suspension of commission settlement;
(ii) suspension of promotion privileges, including without limitation the suspension or cancellation of your promotional link/ code;
(iii) nonpayment or deduction/ clawback of commission previously paid for non-compliant traffic;
(iv) implementing non-compliance points (if applicable, such as under the “RTA Channel Punishment & Exit Rules”);
(v) suspension or termination of Promoter’s participation in one or more campaigns;
(vi) suspension or termination of Promoter’s account/ participation in the Affiliates Program, and any other programs managed by Lazada; and/or
(vii) any other implementation measures published by Lazada (such as the RTA Channel Punishment & Exit Rules).
(3)
As the Lazada online marketing/media traffic platform contains different products and services, any violation shall be dealt with and enforced separately.
(4)
As monitoring is carried out over a period of time, in certain cases, suspected violations are only detected after commission for a particular transaction has been paid out. In such instances, we may hold accrued unpaid commission for a reasonable period of time while investigations are ongoing (to facilitate enforcement), deduct any previously paid up commission for non-compliant traffic against future commission payments in addition to seeking other appropriate remedies.
(3)
Notification
(1)
Non-compliant or fraudulent traffic which does not comply with the Lazada T&Cs and/or these Guidelines are not eligible for commission, and Lazada reserves the right to withhold the payment of such commission without further notice.
(2)
Notwithstanding the foregoing, Lazada may in certain cases (including situations of severe or repeated violations By Promoters) issue written warnings or notifications to Promoters who are found to be in breach of these Guidelines, stating the additional measures to be taken and the requirements for appeal (for example, appeal documents).
(3)
In such notification, and to the extent possible, Lazada will inform the Promoter of the nature of the alleged violation based on the data obtained via the Lazada filtering system. However, please note that due to the Lazada Group policies and to protect the integrity of our traffic detection systems, Lazada may not always be able to provide detailed information regarding the exact type of fraud or traffic abnormality which a particular transaction is tagged with.
(4)
If the Promoter disagrees with the alleged violation, he/she may submit an appeal to Lazada in accordance with Clause 4.2 below.
(5)
In the event of dispute which cannot be settled amicably by conciliation between Lazada and the Promoter, the dispute shall be resolved in accordance with the dispute resolution provision of the relevant Lazada T&Cs.
4.2 Appeal
(1)
An appeal is an avenue for the Promoter to provide supporting evidence to justify that the alleged violation is compliant with these Guidelines.
(2)
Submission.
(1)
The Promoter shall submit the appeal in the manner specified by Lazada within 7 days after the notification of the alleged violation.
(2)
The Promoter shall submit a separate appeal for each alleged violation and provide supporting materials separately for each alleged violation.
(3)
Determination.
(1)
Subject of determination: Lazada will review the appeal submission and decide on the alleged violation. Lazada’s decision shall be final and determinative.
(2)
Time requirement: Lazada shall complete and provide feedback to the Promoter within 5 working days after receiving the Promoter's appeal.
(3)
If the appeal is successful, any interim measures imposed will be lifted and no other measures will be implemented against the alleged violation.
(4)
If the appeal is unsuccessful or if no appeal is submitted within the 7-day period specified under sub-paragraph (b), Lazada will determine that the violation is duly established and will handle it according to paragraph 4.3 below.
4.3 Handling of established violations
(1)
Once a violation is established, Lazada shall independently determine the formal handling measures to be taken, and the corresponding interim measures will be lifted when the formal handling measures are implemented.
(2)
Each alleged violation shall be handled separately.
(3)
Formal handling measures will take effect in the following manner:
(1)
If the Promoter's appeal is unsuccessful, the formal handling measures shall take effect immediately when Lazada issues the notification of unsuccessful appeal.
(2)
If the Promoter fails to file an appeal within the deadline, the formal handling measures shall take effect at 00:00 (midnight) on the day immediately following the appeal period expiry date.
4.4 In view of the large volume of Lazada's promotion data, Lazada has full discretion to determine the retention period for all relevant records and evidence in connection with the engagement of a Promoter. In no event shall the Promoter request such records and evidence from Lazada after a period of sixty days from the date of notification of the alleged violation by Lazada.
4.5 Termination of cooperation with inactive accounts
Lazada may, at its sole discretion, terminate the cooperation with the corresponding account if the Promoter's account meets any of the following conditions.
(1)
has not logged into any service system with their registered Promoter account for 365 consecutive days.
(2)
Although logged in, no promotion has been conducted or no promotional orders have been generated for 365 consecutive days.
Chapter 5. General
Capitalised terms used and not defined herein shall have the same meanings as are given to them in the "Lazada - Master Advertising Terms and Conditions" and "Lazada Affiliate Program Terms and Conditions", and such other Lazada T&Cs to which these Guidelines apply, as the case may be.
This guideline shall be effective from 1 June 2023.
