PERFORMANCE ADVERTISING TERMS AND CONDITIONS
PLEASE READ THESE TERMS CAREFULLY
Version: 17 April 2025
These terms and conditions (these "Terms") govern the Performance Advertising services (“Performance Advertising”) offered to you by Alibaba.com (as defined below) through the Alibaba.com’s international website (URL: http://www.alibaba.com, the “Alibaba.com Website”). BY CLICKING “AGREE” OR OTHERWISE ACCEPTING THESE TERMS OR BY SUBMITTING YOUR APPLICATION FOR OR CONTINUING WITH YOUR SUBSCRIPTION FOR THE Performance Advertising SERVICE, YOU INDICATE YOUR AGREEMENT TO BE BOUND BY THESE TERMS AS MAY BE AMENDED FROM TIME TO TIME. If you are outside of India and Malaysia, you are contracting with Alibaba.com Singapore E-Commerce Private Limited under these Terms. If you are from India, you are contracting with Alibaba.com India E-Commerce Private Limited. If you are located in Malaysia, you are contracting with Alibaba Commerce Services (Malaysia) Sdn. Bhd. The contracting Alibaba entity and/or its affiliates shall be referred to as “Alibaba.com”.
DEFINITIONS
"Bid Price”: means the price that you bid for each individual keyword in respect of the Promoted Information.
"Keyword": letters, words, numbers, and symbols that are specified by you (as may be limited by the setting specifications of any Performance Advertising software).
"Promoted Information" means all text, pictures, links, videos (if applicable), and other forms of information that are displayed using Alibaba.com Performance Advertising, including the products or services included in the information and the content on the pages linked to such information.
"Promotion Score”: is the correlation of the keyword bided with the product promoted, taking into account the quality of product information, and may range from one to five stars.
"Guaranteed Promotion": A Performance Advertising feature activated automatically when your account meets specific performance milestones, ensuring priority placement for promoted products based on predefined criteria.
"Shop Promotion": A Performance Advertising feature activated automatically when your account meets specific performance milestones, enhancing visibility for your entire shop or product category.
"Product Promotion": A Performance Advertising feature allowing you to promote specific products via the Alibaba.com Performance Advertising system, managed through your Alibaba.com account.
"Performance Milestones": Predefined criteria set by Alibaba.com required to activate Guaranteed Promotion or Shop Promotion.
"Performance Standards": Metrics established by Alibaba.com to evaluate the effectiveness of Guaranteed Promotion and Shop Promotion.
1 ACCEPTANCE
1.1 You agree and accept that, in addition to these Terms, your application and use of Performance Advertising is bound by any and all of the rules, polices, privacy policy and terms of use of Alibaba.com’s international website (URL: http://www.alibaba.com, the “Alibaba.com Website”) and the terms and conditions governing the Alibaba.com Gold Supplier membership (including without limitation the Alibaba.com Gold Supplier Services Agreement available on the Alibaba.com Website).
2 PERFORMANCE ADVERTISING SERVICE
2.1 Performance Advertising is a Value Added Service that allows eligible Gold Suppliers to promote product listings on the Alibaba.com Website for Promoted Information to be listed in priority to other products on the Alibaba.com Website, or on specific portions of the Alibaba.com Website, with priority listing based on, inter alia: (i) the bid price for the keyword(s) associated with the promoted product(s); (ii) keyword(s) searched by the Alibaba.com Website users, (iii) the relevancy of product listing to the keyword searched; and (iv) the Promotion Score. You will be charged in accordance with clause 4(iv) of these Terms. Upon your successful subscription to Performance Advertising, you agree that:
(a) you authorize Alibaba.com to utilize its software and other automated tools to select and display the relevant product listing search results designated by Alibaba.com. Whether your product listing will be displayed in priority to other product listings, including the display sequence will be automatically determined by the Alibaba.com Performance Advertising system by comprehensively considering the Promoted Information, Promotion Score, the degree of matching between the Alibaba.com Website users' search by you and/or user behaviour (for cases such as recommended searches and other targeted advertisements as may be applicable), and
(b) you may log in to Alibaba.com to check your bidded keywords, statistical report(s) of the associated costs and number of clicks obtained on the keywords bidded and Promoted Information.
(c) Guaranteed Promotion and Shop Promotion services will be automatically activated upon your achievement of Performance Milestones as determined by Alibaba.com.
(d) Product Promotion is a manually configurable tool allowing you to promote specific products via the Alibaba.com Performance Advertising system.
3 ELIGIBILITY
3.1 Your eligibility to sign up for Performance Advertising is conditioned upon your fulfilment of all of the following conditions: (i) you are registered as a Gold Supplier on the Alibaba.com Website; and (ii) you have clicked and/or agreed to all the terms and conditions of these Terms.
4 SERVICE AND PAYMENT TERMS
4.1 Details of the packages available for Performance Advertising and the fees payable may be published on the Seller Channel of the Alibaba.com Website or such other URL(s) as may be designated from time to time. In addition, Alibaba.com may at its discretion, notify you through your account with the Alibaba.com Website of any changes to Performance Advertising applicable to you.
4.2 Once you have successfully subscribed for a Performance Advertising package, you will have a Performance Advertising Fund Account and a Performance Advertising Bonus Account (collectively, the “Performance Advertising Accounts”). Your Performance Advertising Fund Account will show the amount available for Performance Advertising and your Performance Advertising Bonus account will be credited with any bonus or incentive amounts awarded by Alibaba.com. Alibaba.com will deduct any fees you incur for Performance Advertising from both your Performance Advertising Accounts proportionately. You may also view your available balance in your Performance Advertising Accounts at any time by logging in to your account with the Alibaba.com Website
4.3 The available balance in your Performance Advertising Accounts will be applied in accordance with the terms and conditions of Performance Advertising then in force (i.e. if there are any changes to the terms and conditions of Performance Advertising, any balance in your account which was credited prior to such changes will automatically be subject to the revised terms and conditions once they come into effect).
4.4 You be charged only when users of the Alibaba.com Website have interacted with the Promoted Information, based on the number of clicks on such Promoted Information by Alibaba.com Website users. Each click of Promoted Information that is displayed on Alibaba.com and (or) relevant pages in the emails that Alibaba or its affiliates send to some Alibaba.com users will cause the system to automatically deduct the Performance Advertising fees from your Performance Advertising Accounts. The maximum amount of the Performance Advertising fees deducted each time shall not exceed the bid price that you preset for the keywords. The relevant amount will be deducted directly from your Performance Advertising Accounts. You will be able to include a cap (subject to any minimum amount required by Alibaba.com) on the maximum amount that may be deducted from your Performance Advertising Accounts each day.
4.5 In the event you have insufficient balance in your Performance Advertising Accounts to bid for keyword(s), the Promoted Information may not be displayed in priority to other product listing on the Alibaba.com Website until your account has been topped up, even if you have submitted bids for such keyword(s).
4.6 You shall not be entitled to refund all or any funds remaining in your Performance Advertising Accounts upon the cessation of your use of Performance Advertising.
4.7 Notwithstanding clause 4(vii), in the event that Performance Advertising is permanently discontinued or terminated, Alibaba.com has the right at its sole discretion, decision and timing to: (a) covert your Performance Advertising to another Value Added Service offered by Alibaba.com at such conversion rate and on such terms that Alibaba.com may at its sole discretion determine upon reasonable notice to you; or (b) refund any unused amounts in your Performance Advertising Accounts as at the date of termination of Performance Advertising based on the records of your Performance Advertising Account held by Alibaba.com, at such exchange rate utilized by Alibaba.com as at the relevant date in the event of any currency conversion (if applicable), less any applicable bank fees or charges.
4.8 Guaranteed Promotion and Shop Promotion will be activated automatically when your account meets the applicable Performance Milestones. Alibaba.com reserves the right to modify Performance Milestones or deactivate these features at any time.
4.9 Performance Standards and Credits:
(a) If Guaranteed Promotion fails to meet the Performance Standards set by Alibaba.com, Alibaba.com may issue a credit in the form of coupons to your Performance Advertising Accounts. Progress of the Guaranteed Promotion may be accessed through your Alibaba.com account.
(b) Coupons will be issued in proportion to the shortfall in Performance Standards and may only be used for future Performance Advertising expenses. Coupons issued hereunder can be used during your membership service period and any renewal periods. If you decide to terminate your membership, any unused coupons will be forfeited.
(c) Credits and coupons are non-refundable, non-transferable, and non-redeemable for cash.
5 ALIBABA.COM RIGHTS AND OBLIGATIONS
5.1 In providing Performance Advertising, Alibaba.com shall have the right to (a) reject any application for Performance Advertising, (b) conduct promotional pricing or conduct other incentives for Performance Advertising at its sole discretion from time to time
5.2 Alibaba.com shall have the sole right and discretion to make any and all decisions relating to all matters relating to your company profile on the Alibaba.com Website, including but not limited to making any changes to its contents.
5.3 Alibaba.com shall have the non-exclusive and royalty-free rights to use your company name, company profile, trade mark, trade name, device, design and/or logo in connection with the provision of Performance Advertising.
5.4 Alibaba shall be entitled to take down any Promoted Information that is obscene, pornographic, false, misleading, defamatory, unlawful, or infringes on third parties’ intellectual property rights, or due to the request or demands from any governmental or regulatory authority. If your Promoted Information is taken down by Alibaba for the aforementioned reasons, all fees paid by you in respect of such Promoted Information will not be returned.
5.5 Alibaba shall have the right to determine whether certain use of Performance Advertising constitutes unacceptable bidding, and Alibaba may take any action and measures that it may deem fit, including taking down any Promoted Information, give warnings and/or impose penalties that it may consider necessary to ensure the continuity of the Performance Advertising system and related services
5.6 Your agreement to pay the service fees for Performance Advertising shall not guarantee that Alibaba will provide such services. If the information submitted by you does not comply with the requirements of relevant provisions of these Terms, Alibaba will specify the reasons for non-compliance, or suggest that you modify the relevant bidding keyword(s).
5.7 Performance Data and Tools:
(a) You could login to Alibaba.com to monitor the real time performance data of Guaranteed Promotion and Shop Promotion.
(b) Performance data displayed in your Alibaba.com account will be final and binding.
6 YOUR OBLIGATIONS
6.1 You shall be solely responsible for:
(a) all decisions on which keyword(s) to select and all advertising targeting decisions;
(b) the contents of the Promoted Information and the product(s) promoted via Performance Advertising;
(c) ensuring that you have the right, license or relevant authority to bid for the relevant keyword(s) and sell the products listed in the Promoted Information.
(d) Use the Management Portal to monitor the performance of Guaranteed Promotion and Shop Promotion in accordance with the terms herein.
(e) Comply with any additional guidelines or requirements set by Alibaba.com for accessing or using Guaranteed Promotion, Shop Promotion, or Product Promotion.
6.2 You shall use Performance Advertising in accordance with these Terms and in accordance with all applicable laws and regulations.
7 AMENDMENTS AND CESSATION
7.1 Alibaba.com reserves the right to amend these Terms at any time by posting the amended and restated version on the Alibaba.com Website. The amended and restated Terms shall be effective immediately upon posting. After posting by Alibaba.com of the amended and restated Terms, your continued use of Performance Advertising shall be deemed as your acceptance of the amended and restated Terms.
7.2 Alibaba.com reserves the right to temporarily or permanently change, upgrade, modify, limit, suspend, or cease the provision of Performance Advertising or any of its related functionalities or applications at any time in its sole discretion, and in the case of any permanent discontinuation or termination of Performance Advertising, clause 4(viii) in respect of refund of outstanding amounts in your Performance Advertising Accounts shall apply.
8 ACKNOWLEDGEMENT AND UNDERTAKING
You agree and undertake that you will:
8.1 not submit any untrue, falsified, incorrect, incomplete, misleading, fraudulent, or unlawful information to Alibaba.com pursuant to your application or use of Performance Advertising;
8.2 not copy, reproduce, exploit or expropriate Alibaba.com's various proprietary directories, databases and listings;
8.3 not use or distribute any computer viruses or other destructive devices and codes that may harm, interfere with, intercept or expropriate any software or hardware system, data or personal information;
8.4 not gain or attempt to gain authorized access to the computer systems or networks used by Alibaba.com or engage in any other activities that may harm the integrity of such computer systems or networks;
8.5 not carry on activities on Alibaba.com Website that are not in compliance with any laws and regulations;
8.6 not submit or provide any information to Alibaba.com that directly or indirectly infringe the intellectual property rights of any third party.
9 REPRESENTATIONS, WARRANTIES AND COVENANTS
You represent, warrant and covenant (as applicable) to Alibaba.com that each of the statement contained in this Clause 9 is true, accurate, complete and not misleading in all respects and will continue to be so until your cessation of use of Performance Advertisings:
9.1 you have fulfilled all of the conditions set forth in Clause 6;
9.2 any and all information you provided to Alibaba.com pursuant to your application for and use of Performance Advertising is true, accurate, complete, lawful and valid;
9.3 you have and will continue to, at all times during your use of Performance Advertising, abide by the Terms and all relevant rules published on the Alibaba.com Website;
9.4 you will not infringe the legitimate rights of any third parties, including but not limited to the intellectual property rights, property ownership right and any third parties pursuant to your use of Performance Advertising; and
9.5 your use of Performance Advertising complies or will comply with any and all applicable laws and regulations in any applicable jurisdiction.
10 INDEMNIFICATION
10.1 You agree to indemnify Alibaba.com and its affiliates and their employees, agents and representatives and to hold them harmless, from any and all losses, damages, actions, claims and liabilities (including legal costs on a full indemnity basis) which may arise, directly or indirectly, from your breach of any of these Terms pursuant to your use of Performance Advertising, and/or any third party claim or liability arising out of or related to you bidding for keyword(s) or Promoted Information in breach of any third party’s intellectual property rights. Alibaba.com reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you shall cooperate with Alibaba.com in asserting any available defenses.
11 TAXES
11.1 You shall be responsible for and shall pay all Taxes due under these Terms and on all amounts payable hereunder. Unless otherwise indicated, all amounts payable by you to Alibaba.com are exclusive of Taxes that may be levied by any jurisdiction. Taxes will be added to the amounts payable by you to Alibaba.com as applicable and as required by law such that the net amount actually received by Alibaba.com equals the full amount of the payment due hereunder. For greater certainty, Taxes will not be added to the amounts payable by you to Alibaba.com where you has provided Alibaba.com with evidence to Alibaba.com's satisfaction of a lawful and applicable exemption for such Taxes. ‘“Taxes” means all federal, state, provincial, territorial, county, municipal, local or foreign taxes, including but not limited to sales, use, license, excise, good and services, value added, stamp or transfer taxes, duties, imposts, levies, assessments, tariffs, fees, charges or withholdings of any nature whatsoever levied, imposed, assessed or collected by a taxation authority together with all interest, penalties, fines or other additional amounts imposed in respect thereof, but for greater certainty excludes any of the foregoing which are (i) based on gross or net income, (ii) franchise taxes, or (iii) property, personal property or rental taxes (collectively "Excluded Taxes"). Each party shall be responsible for any and all Excluded Taxes that it is liable for under applicable law. Notwithstanding anything else contained herein, all amounts payable by you pursuant to these Terms shall be free of withholding on account of any Taxes. If any Taxes are required to be withheld from any such amount payable by you under these Terms, you (A) shall pay an additional amount such that the net amount actually received by Alibaba.com, after such withholding, equals the full amount of the payment then due, (B) shall timely pay to the relevant taxation authority the full amount required to be withheld in accordance with applicable law, and (C) shall furnish Alibaba.com as soon as practicable (but in no event later than thirty (30) calendar days post payment to the relevant taxation authority) an official receipt evidencing payment of the withheld amount to the relevant taxation authority. “Taxation Authority” means any government, state, municipality or any local, provincial, state or other fiscal, customs, excise or taxing authority, body or official anywhere in the world with responsibility for, and competency to, impose, collect, audit, assess, administer or levy any Taxes or make any decision or ruling in respect of any Taxes.
12 LIMITATION OF LIABILITY
12.1 PERFORMANCE ADVERTISING IS PROVIDED “AS IS” AND AT YOUR OPTION AND RISK AND NONE OF ALIBABA.COM, ITS AFFILIATES OR RELATED COMPANIES MAKE ANY GUARANTEE OR REPRESENTATION IN CONNECTION WITH THE RESULTS OF PERFORMANCE ADVERTISING. TO THE FULLEST EXTENT PERMITTED BY LAW, ALIBABA.COM SHALL NOT BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTIAL, SPECIAL OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS OR REVENUES, BUSINESS INTERRUPTION, LOSS OF BUSINESS OPPORTUNITIES OR LOSS OF DATA, WHETHER IN CONTRACT, NEGLIGENCE, TORT OR OTHERWISE, ARISING FROM THE USE OR INABILITY TO YOUR USE OF THE SERVICES, OR THE DISCONTINUATION OF ANY OF THE SERVICES.
12.2 Where Alibaba.com is held accountable for assuming any liability under these Terms, you agree that the maximum liability amount shall be capped at RMB10,000 or its equivalent in the relevant transaction currency.
13 USE OF KEYWORD DATA
13.1 You acknowledge and authorise Alibaba.com to use, collect and disclose data in respect of keywords bidded by you, in accordance with Alibaba.com’s privacy policy. Such collection of data may include the automated retrieval and analysis of keywords bidded. Alibaba shall be entitled to save the information of all keywords bidded on its servers, and to use such keywords in lists such as “popular keywords”, “high conversion keywords” in the Performance Advertising platform used by other users.
14 TERMINATION OF SERVICES
14.1 Alibaba.com shall be entitled to suspend or terminate the Performance Advertising service immediately in the event of the following:
(a) breach of the Performance Advertising Agreement or any material term or condition of these Terms, and fails to cure such breach within thirty (30) days after written notice;
(b) keywords bidded are false or misleading in respect to the Product Information promoted;
(c) illegal use of Performance Advertising, or if there are any valid judicial orders or judgments against you in respect of your use of Performance Advertising;
(d) the content of Promoted Information that is displayed infringes the intellectual property rights of third parties;
(e) you become the subject of a voluntary petition in bankruptcy or any voluntary proceeding relating to insolvency, receivership, liquidation, or composition for the benefit of creditors;
(f) you become the subject of an involuntary petition in bankruptcy or any involuntary proceeding relating to insolvency, receivership, liquidation, or composition for the benefit of creditors, if such petition or proceeding is not dismissed within thirty (30) days of filing.
15 FORCE MAJEURE
15.1 Under no circumstances shall Alibaba.com be held liable for any delay or failure or disruption of the Performance Advertising Services resulting directly or indirectly from acts of nature, forces or causes beyond our reasonable control, including without limitation, Internet failures, computer, telecommunications or any other equipment failures, electrical power failures, strikes, labor disputes, riots, insurrections, civil disturbances, shortages of labor or materials, fires, flood, storms, explosions, acts of God, war, governmental actions, orders of domestic or foreign courts or tribunals, or non-performance of third parties or any suspension or disruption of transportation or business operation (including but not limited to delays or disruption of the resumption of work or operation ordered by any government agency) in the event of a national or regional spread of epidemic or pandemic
16 GENERAL RULES
16.1 These Terms are governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region (“Hong Kong”) without regard to any of its conflict of law provisions. You and Alibaba.com hereby agree to submit to the exclusive jurisdiction of the courts of Hong Kong for any disputes that arise out of your use of the Services
16.2 Alibaba.com shall not be responsible for any failure or delay in its performance under these Terms due to causes beyond its reasonable control, including, but not limited to, system failure, war, and riot.
16.3 If any provision of these Terms is held to be unenforceable for any reason, such provision shall be adjusted rather than voided, if possible, in order to achieve the intent of the parties to the maximum extent possible. In any event, all other provisions of these Terms shall be deemed valid and enforceable to the full extent possible.
16.4 The relationship between the parties is that of independent contracting parties. Nothing in these Terms shall constitute or be deemed to constitute a relationship of joint venture, partnership, franchise or similar arrangement between the parties
16.5 If any provision of these Terms is held to be unenforceable for any reason, such provision shall be adjusted rather than voided, if possible, in order to achieve the intent of the parties to the maximum extent possible. In any event, all other provisions of these Terms shall be deemed valid and enforceable to the full extent possible.
PERFORMANCE ADVERTISING MANAGEMENT SERVICES TERMS AND CONDITIONS
PLEASE READ THESE TERMS CAREFULLY
Version: 6 August 2024
These terms and conditions (these "Terms") govern the Performance Advertising Management Services (as defined below) offered to the GGS Member (as defined below) by the Service Provider (as defined below) in relation to their account on the Alibaba.com’s international website (URL: http://www.alibaba.com, the “Alibaba.com Website”).
DEFINITIONS
"Affiliates” means in relation to Alibaba.com, any other enterprise, corporation, partnership, trust or entity which directly or indirectly controls, is controlled by or is under common control with it.
"GGS Member” means any corporate entity, partnership firm and other business entity which successfully subscribed for the Gold Supplier Package pursuant to a Purchase Order.
"Keyword" means the letters, words, numbers, and symbols that are specified by the GGS Member (as may be limited by the setting specifications of any Performance Advertising software).
"Performance Advertising Management Services” have the meaning ascribed to in Clause 2 herein.
"Gold Supplier Package” means the membership services with certain value added services of the Alibaba.com Website.
"Promoted Information" means all text, pictures, links, videos (if applicable), and other forms of information that are displayed, including the products or services included in the information and the content on the pages linked to such information.
"Purchase Order” means the subscription agreement entered into by the GGS Member and Alibaba.com for the purchase of the Gold Supplier Package and any value added services (if applicable).
"Service Provider” means Alibaba.com Singapore E-Commerce Private Limited if the GGS Member is registered outside of India and Malaysia, by Alibaba.com India E-Commerce Private Limited and/or affiliates if the GGS Member is registered in India and by Alibaba Commerce Services (Malaysia) Sdn. Bhd. if the GGS Member is registered in Malaysia and/or affiliates (each Alibaba contracting entity being referred to as “Alibaba.com”).
1 ACCEPTANCE
1.1 The GGS Member agrees and accepts that, in addition to these Terms, its application and use of Performance Advertising Management Services is bound by any and all of the rules, polices, privacy policy and terms of use of the Alibaba.com’s Website, Terms and Conditions for Users of Gold Supplier Package Marketplace available on the Alibaba.com Website, and the terms and conditions governing the Alibaba.com Gold Supplier membership (including without limitation the Alibaba.com Gold Supplier Services Agreement available on the Alibaba.com Website).
2 PERFORMANCE ADVERTISING MANAGEMENT SERVICE
2.1 The Performance Advertising management services is the supporting service provided by the Service Provider in devising, selecting, compiling, recommending and managing Performance Advertising for the GGS Member with the aim to enable the GGS Member to promote product listings on the Alibaba.com Website for Promoted Information to be listed in priority to other products on the Alibaba.com Website and/or mobile app, or on specific portions of the Alibaba.com Website and/or mobile app (the “Performance Advertising Management Services”).
3 ELIGIBILITY
3.1 GGS Member’s eligibility to sign up for Performance Advertising Management Services is conditioned upon its fulfilment of all of the following conditions: (i) it is registered as a GGS Member on the Alibaba.com Website; and (ii) it has clicked and/or agreed to all the terms and conditions of these Terms.
4 SERVICE AND PAYMENT TERMS
4.1 The fees for the Performance Advertising Management Services (if any) are already covered under the relevant package as sold on the Alibaba.com Website.
4.2 The Service Provider has no commitment or obligation to fulfill these Terms until full payment of the Performance Advertising Management Services (if any) or the Gold Supplier Package (as applicable) has been completely made by the GGS+ Member as confirmed by Alibaba.com and the GGS Member has passed the authentication and verification processes as stipulated by Alibaba.com.
4.3 You shall be responsible for and shall pay all Taxes due under these Terms and on all amounts payable hereunder. Unless otherwise indicated, all amounts payable by you to Alibaba.com are exclusive of Taxes that may be levied by any jurisdiction. Taxes will be added to the amounts payable by you to Alibaba.com as applicable and as required by law such that the net amount actually received by Alibaba.com equals the full amount of the payment due hereunder. For greater certainty, Taxes will not be added to the amounts payable by you to Alibaba.com where you has provided Alibaba.com with evidence to Alibaba.com's satisfaction of a lawful and applicable exemption for such Taxes. "Taxes" means all federal, state, provincial, territorial, county, municipal, local or foreign taxes, including but not limited to sales, use, license, excise, good and services, value added, stamp or transfer taxes, duties, imposts, levies, assessments, tariffs, fees, charges or withholdings of any nature whatsoever levied, imposed, assessed or collected by a taxation authority together with all interest, penalties, fines or other additional amounts imposed in respect thereof, but for greater certainty excludes any of the foregoing which are (i) based on gross or net income, (ii) franchise taxes, or (iii) property, personal property or rental taxes (collectively "Excluded Taxes"). Each party shall be responsible for any and all Excluded Taxes that it is liable for under applicable law. Notwithstanding anything else contained herein, all amounts payable by you pursuant to these Terms shall be free of withholding on account of any Taxes. If any Taxes are required to be withheld from any such amount payable by you under these Terms, you (A) shall pay an additional amount such that the net amount actually received by Alibaba.com, after such withholding, equals the full amount of the payment then due, (B) shall timely pay to the relevant taxation authority the full amount required to be withheld in accordance with applicable law, and (C) shall furnish Alibaba.com as soon as practicable (but in no event later than thirty (30) calendar days post payment to the relevant taxation authority) an official receipt evidencing payment of the withheld amount to the relevant taxation authority. “Taxation Authority” means any government, state, municipality or any local, provincial, state or other fiscal, customs, excise or taxing authority, body or official anywhere in the world with responsibility for, and competency to, impose, collect, audit, assess, administer or levy any Taxes or make any decision or ruling in respect of any Taxes.
5 SERVICE PROVIDER’S RIGHTS AND OBLIGATIONS
5.1 Notwithstanding other conditions in these Terms, upon the successful subscription to Performance Advertising Management Services by the GGS Member, the Service Provider shall:
(a) provide online precision marketing services in relation to devising, selecting, compiling, arranging and recommending a list of keywords based on the requirements and materials provided by the GGS Member; and
(b) select and recommend a list of key products appropriate for the GGS Member on the Alibaba.com Website for selected key promotions designated by the GGS Member and based on the requirements of the GGS Member and market needs or trends from time to time.
6 GGS+ MEMBER’S RIGHTS AND OBLIGATIONS
6.1 Notwithstanding other conditions in these Terms, upon the successful subscription to Performance Advertising Management Services by the GGS Member shall:
(a) authorize the Service Provider to utilize its software and other automated tools to determine, analyze and select the appropriate keywords and recommend the appropriate key products;
(b) send and provide all necessary information, materials, photos, Promoted Information, past records, statistical report and requirements as specified and in the form of Schedule 1 (Company Information) and Schedule 2 (Product Information) hereto, and render all reasonable assistance and cooperation necessary for the Service Provider’s provision of the Services. If the GGS Member’s failure to do so results in delay in the provision of any Performance Advertising Management Services, the Service Provider shall not be obliged to be liable for any loss or damages arising from such delay;
(c) be solely responsible for all decision making on which of the keyword(s) or key products as recommended by the Service Provider to select and all advertising targeting decisions;
(d) ensure that it has the right, license or relevant authority to subscribe for the Performance Advertising Management Services and sell the products listed in the Promoted Information;
(e) conduct all activities on the Alibaba.com Website in accordance with all applicable laws and regulations and commonly accepted commercial practices;
(f) conduct its business affairs with integrity and in an ethical manner; and
(g) click and confirm in its account on the Alibaba.com Website upon the satisfactory completion of the Performance Advertising Management Services.
6.2 GGS Member agrees and undertakes that:
(a) it will not copy, reproduce, exploit or expropriate the Service Provider's or other third party’s various proprietary directories, databases and listings without authorization;
(b) it will not carry on activities on Alibaba.com Website that are not in compliance with any laws and regulations;
(c) it will not submit or provide any information to the Service Provider that directly or indirectly infringe the intellectual property rights of any third party;
(d) it will use up the Performance Advertising Management Services within 365 days of the date of the Purchase Order; and
(e) the commercial or sales effect of any keywords or key products as recommended by the Service Provider is not guaranteed under any circumstances.
7 GGS MEMBER’S REPRESENTATIONS, WARRANTIES AND COVENANTS
7.1 The GGS Member represents, warrants and covenants (as applicable) to the Service Provider that each of the statements contained in this Clause 7 is true, accurate, complete and not misleading in all respects and will continue to be so until the cessation of use of Performance Advertising Management Services:
(a) any and all information provided to the Service Provider (whether by itself or through a representative (including but not limited to an agent or reseller of the GGS+ Member)), including but not limited to the information set forth in Schedule 1 (Company Information) and Schedule 2 (Product Information) hereto, pursuant to the application for and use of Performance Advertising Management Services is true, accurate, complete, lawful and valid;
(b) it has and will continue to, at all times during its use of Performance Advertising Management Services, abide by these Terms and all relevant rules published on the Alibaba.com Website
(c) the use of the Performance Advertising Management Services complies or will comply with any and all applicable laws and regulations in any applicable jurisdiction; and
(d) all information, materials and contents provided to the Service Provider do not contain information that is (a) discriminatory or promote discrimination based on race, rex, religion, nationality, disability, sexual orientation or age; and (b) defamatory, libelous, threatening or harassing, obscene or sexually explicit or harmful to minors.
8 DISCLAIMER OF WARRANTIES AND LIABILITIES
8.1 Except as expressly provided in these Terms and to the maximum extent permitted by law, the Service Provider or any of its Affiliates makes no warranty, express or implied, oral or in writing, with respect to the Performance Advertising Management Services, and expressly disclaims the warranties or conditions of non-infringement, merchantability and fitness for any particular purpose.
9 TERM
9.1 These Terms shall come into effect from the date the Performance Advertising Management Services is subscribed for a period of one (1) year unless terminated according to Clause 10 below.
10 TERMINATION OF SERVICES
10.1 A party shall be entitled to suspend or terminate the Performance Advertising Management Services immediately in the event of the following:
10.1.1 the other party breaches of any relevant agreements entered into with Alibaba.com or any material term or condition of these Terms, and fails to cure such breach within thirty (30) days after written notice;
10.1.2 the other party infringes the intellectual property rights of third parties in any content of Promoted Information that is displayed;
10.1.3 the other party becomes the subject of a voluntary petition in bankruptcy or any voluntary proceeding relating to insolvency, receivership, liquidation, or composition for the benefit of creditors; o
10.1.4 the other party becomes the subject of an involuntary petition in bankruptcy or any involuntary proceeding relating to insolvency, receivership, liquidation, or composition for the benefit of creditors, if such petition or proceeding is not dismissed within thirty (30) days of filing
11 AMENDMENTS AND CESSATION
11.1 The Service Provider reserves the right to amend these Terms at any time by providing no less than 7 days’ notice to the GGS Member (“Notice Period”). The amended and restated Terms shall be effective immediately after the Notice Period. After posting of the amended and restated Terms, the GGS Member’s continued use of Performance Advertising Management Services shall be deemed as its acceptance of the amended and restated Terms.
11.2 The Service Provider reserves the right to temporarily or permanently change, upgrade, modify, limit, suspend, or cease the provision of Performance Advertising Management Services or any of its related functionalities or applications at any time.
12 FORCE MAJEURE
12.1 Under no circumstances shall Alibaba.com be held liable for any delay or failure or disruption of the Performance Advertising Management Services resulting directly or indirectly from acts of nature, forces or causes beyond our reasonable control, including without limitation, Internet failures, computer, telecommunications or any other equipment failures, electrical power failures, strikes, labor disputes, riots, insurrections, civil disturbances, shortages of labor or materials, fires, flood, storms, explosions, acts of God, war, governmental actions, orders of domestic or foreign courts or tribunals, or non-performance of third parties or any suspension or disruption of transportation or business operation (including but not limited to delays or disruption of the resumption of work or operation ordered by any government agency) in the event of a national or regional spread of epidemic or pandemic.
13 GENERAL RULES
13.1 These Terms are governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region (“Hong Kong”) without regard to any of its conflict of law provisions. Any dispute, controversy or claim arising out of or in connection with these Terms, including any question regarding its existence, validity or termination, shall be first settled through friendly consultations between the parties. In the event that no settlement is reached within thirty (30) days from the date of notification by either party to the other that it intends to submit a dispute, controversy or claim to arbitration, then such dispute, controversy or claim shall be settled by arbitration in accordance with the HKIAC Administered Arbitration Rules in effect at the time of applying for arbitration and as may be amended by the rest of this clause. The arbitration institute shall be the Hong Kong International Arbitration Centre (“HKIAC”) and the place of arbitration shall be in Hong Kong at HKIAC. The language of the arbitration shall be English. The tribunal shall consist of three arbitrators. Each of the parties shall select an arbitrator. The third and presiding arbitrator shall be selected by HKIAC. The arbitral award shall be final and binding upon the parties.
13.2 None of the parties shall be responsible for any failure or delay in its performance under these Terms due to causes beyond its reasonable control, including, but not limited to, system failure, war, and riot.
13.3 If any provision of these Terms is held to be unenforceable for any reason, such provision shall be adjusted rather than voided, if possible, in order to achieve the intent of the parties to the maximum extent possible. In any event, all other provisions of these Terms shall be deemed valid and enforceable to the full extent possible.
13.4 The relationship between the parties is that of independent contracting parties. Nothing in these Terms shall constitute or be deemed to constitute a relationship of joint venture, partnership, franchise or similar arrangement between the parties.
13.5 If any provision of these Terms is held to be unenforceable for any reason, such provision shall be adjusted rather than voided, if possible, in order to achieve the intent of the parties to the maximum extent possible. In any event, all other provisions of these Terms shall be deemed valid and enforceable to the full extent possible.
13.6 If there is any conflict between the English version and another language version of these Terms, the English version shall prevail. Any non-English language version of these Terms is provided for reference purposes only.
13.7 Headings are for reference purposes only and in no way define, limit, construe or describe the scope or extent of such section.
SMART MARKETING CAMPAIGN TERMS AND CONDITIONS
PLEASE READ THESE TERMS CAREFULLY
Version: 6 August 2024
These terms and conditions (“Terms”) govern the Smart Marketing Campaign(as defined below) offered to the GGS Member(as defined below)by the Service Provider (as defined below) in relation to their account on the Alibaba.com International Website (URL: http://www.alibaba.com) (“Alibaba.com Website”). BY CLICKING “AGREE” OR OTHERWISE ACCEPTING THESE TERMS OR BY SUBMITTING YOUR APPLICATION FOR OR CONTINUING WITH YOUR SUBSCRIPTION FOR THE SMART MARKETING CAMPAIGN, YOU INDICATE YOUR AGREEMENT TO BE BOUND BY THESE TERMS AS MAY BE AMENDED FROM TIME TO TIME. If you are outside of India and Malaysia, you are contracting with Alibaba.com Singapore E-Commerce Private Limited under these Terms. If you are from India, you are contracting with Alibaba.com India E-Commerce Private Limited. If you are located in Malaysia, you are contracting with Alibaba Commerce Services (Malaysia) Sdn. Bhd. The contracting Alibaba entity and/or affiliates shall be referred to as “Alibaba.com” or “Service Provider”.
DEFINITIONS
“Affiliates” means in relation to Alibaba.com, any other enterprise, corporation, partnership, trust or entity which directly or indirectly controls, is controlled by or is under common control with it.
“GGS Member” means any corporate entity, partnership firm and other business entity which successfully subscribed for the Gold Supplier Package pursuant to a Purchase Order.
“Gold Supplier Package” means either of the basic, basic pro, standard or premium membership services with certain value added services of the Alibaba.com Website.
“Performance Advertising Fund Account” means the Performance Advertising fund account accessible on your account on the Alibaba.com Website.
“Product” means any product of the GGS Member that is in compliance with conditions for posting on Alibaba.com Website as may be prescribed by Alibaba.com and is posted on the Alibaba.com Website by the GGS Member and/or its authorised third party service provider(s);
"Product Information" means the information of the Products by the GGS Member and/or its authorised third party service provider(s) when posting the Products on the Alibaba.com Website, including titles, categories and/or descriptions of the Products;
"Purchase Order” means the subscription agreement entered into by the GGS Member and Alibaba.com for the purchase of the Gold Supplier Package and any value added services (if applicable).
1. ACCEPTANCE
1.1 The GGS Member agrees and accepts that, in addition to these Terms, its application and use of the Smart Marketing Campaign is bound by any and all of the rules, polices, privacy policy and terms of use of the Alibaba.com’s Website, Terms and Conditions for Users of Gold Supplier Package Marketplace available on the Alibaba.com Website, and the terms and conditions governing the Alibaba.com Gold Supplier membership (including without limitation the Alibaba.com Gold Supplier Services Agreement available on the Alibaba.com Website).
2. SMART MARKETING CAMPAIGN
2.1 The Smart Marketing Campaign is a value added service supported by the Service Provider by(a) devising, automating and managing the promotionof the Products; and (b) devising and automating the price bidding exercise involved in the promotion of the Products, with the aim of assisting the GGS Member to promote product listings on the Alibaba.com Website for the Products to be listed in priority to other products on the Alibaba.com Website and/or mobile app, or on specific portions of the Alibaba.com Website and/or mobile app (“Smart Marketing Campaign”).
3. ELIGIBILITY
3.1 Your eligibility to sign up for the Smart Marketing Campaign is conditional upon your fulfilment of all of the following conditions: (a) you are registered as a GGS Member on the Alibaba.com Website; and (b) you have clicked and/or agreed to all the terms and conditions of these Terms.
4. SERVICE AND PAYMENT TERMS
4.1 Details of the packages available for the Smart Marketing Campaign and the fees payable may be published on the seller channel of the Alibaba.com Website or such other URL(s) as may be designated from time to time. In addition, Alibaba.com may at its discretion, notify you through your account with the Alibaba.com Website of any changes to the Smart Marketing Campaign which are applicable to you.
4.2 Once you have successfully subscribed for the Smart Marketing Campaign, your Performance Advertising Fund Account will show the amount available for the Smart Marketing Campaign. Alibaba.com will deduct any fees incurred for the Smart Marketing Campaign from your Performance Advertising Fund Account. You may also view your available balance in your Performance Advertising Fund Account at any time by logging in to your account with the Alibaba.com Website.
4.3 The available balance in your Performance Advertising Fund Account will be applied in accordance with the terms and conditions of the Smart Marketing Campaign then in force (i.e. if there are any changes to the terms and conditions of the Smart Marketing Campaign, any balance in your account which was credited prior to such changes will automatically be subject to the revised terms and conditions once they come into effect). Unless otherwise provided herein, all balance in your Performance Advertising Fund Account shall be completely utilised within the validity period of the Gold Supplier Package (“Validity Period”). Unless you have agreed to renew your Gold Supplier Package prior to the expiry of the Validity Period whereby you can continue utilising any balance in your Performance Advertising Account during the renewed Validity Period, any balance in your Performance Advertising Fund Account which is not utilised within the Validity Period shall be expired and no longer valid.
4.4 Prior to any commencement of the Smart Marketing Campaign, you shall create a spending budget with a value of either USD500, USD1,000 or USD3,000 (“Spending Budget”). Upon your creation of a Spending Budget, the relevant value shall be deducted from your Performance Advertising Fund Account. Each round of Smart Marketing Campaign shall commence upon your creation of the Spending Budget and will end after the value thereof has completely exhausted.
4.5 You hereby acknowledge and agree that all Products you have listed on your account with the Alibaba.com Website at the point of time upon your creation of the Spending Budget will be included in the provision of the Smart Marketing Campaign (“Product Listing”). Notwithstanding the foregoing, you may however alter and/or modify the Product Listing by from your account with the Alibaba.com Website. Alibaba.com may update the Product Listing at any time during the course of providing the Smart Marketing Campaign in the event where additional Product(s) are added to your account with the Alibaba.com Website.
4.6 Your Products will be listed in priority to other products on the Alibaba.com Website, or on specific portions of the Alibaba.com Website, with priority listing based on, inter alia: (a) the Bidding Price (as defined below); (b) keyword(s) searched by the Alibaba.com Website users; (c) the relevancy of the Product Information to the keyword(s) searched; (d) your account settings (including amongst others territory settings for advertising placement).
4.7 You will be charged only when users of the Alibaba.com Website have interacted with the Products, based on the number of clicks on such Products by Alibaba.com Website users. Each click of the Products that are displayed on Alibaba.com Website and/or relevant pages in the emails that Alibaba.com and/or its Affiliates sent to Alibaba.com Website users will cause the system to automatically deduct the Smart Marketing Campaign service fees from the Spending Budget.
4.8 The amount of theSmart Marketing Campaign service fee shall be determined based on the prevailing bidding price of the Product (“Bidding Price”) when the interaction with the relevant Product was made by the Alibaba.com Website user. The Bidding Price will automatically be determined and may vary from time to time by using software and other automated tools of Alibaba.com. Notwithstanding the foregoing, the maximum Bidding Price will not exceed RMB50 (or its equivalent in the currency that is applicable to your jurisdiction). Some of the major determining factors of the Bidding Price include the number of other sellers with products similar to the Products on Alibaba.com Website (“Third Party Sellers”), the bidding prices submitted by the Third Party Sellers when using the Performance Advertising services.
4.9 During the course of the provision of the Smart Marketing Campaign (and prior to your Spending Budget is exhausted), you shall not discontinue the Smart Marketing Campaign within the first ten (10) days from the commencement of any Spending Budget. In the event where you choose to discontinue the Smart Marketing Campaign after ten (10) days from the commencement of any Spending Budget, any balance in your Performance Advertising Fund Account (including the unutilised Spending Budget) on the date when you discontinue the Smart Marketing Campaign shall be converted as the credits for Performance Advertising service.
4.10 In the event where you have insufficient balance in your Performance Advertising Fund Account for the creation of a Spending Budget, you will have to reload your Performance Advertising Fund Account in order to continue using the Smart Marketing Campaign.
4.11 Youshall not be entitled to refund all or any funds remaining in your Performance Advertising Fund Account including in the events of (a) cessation of your use of the Smart Marketing Campaign; and (b) early termination or expiry of the Validity Period of your Gold Supplier Package.
5. ALIBABA.COM RIGHTS AND OBLIGATIONS
5.1 Alibaba.com shall have the right to reject any application for the Smart Marketing Campaign.
5.2 Alibaba.com shall have the sole right and discretion to make any and all decisions relating to all matters relating to your company profile on the Alibaba.com Website, including but not limited to making any change to its content.
5.3 Alibaba.com shall have the non-exclusive, transferable, assignable and royalty-free rights to use your company name, company profile, trade mark, trade name, device, design and/or logo in connection with the provision of the Smart Marketing Campaign.
5.4 Alibaba.com shall be entitled to take down any Product: (a) that is obscene, pornographic, false, misleading, defamatory or unlawful; (b) that infringes on third parties’ intellectual property rights; (c) due to the request or demands from any governmental or regulatory authority; or (d) whose Product Information is not true, inaccurate, incorrect or misleading. If your Product is taken down by Alibaba.com for the aforementioned reasons, Alibaba.com shall not be liable for any damages and/or losses that you may suffer as a result thereof.
5.5 Alibaba.com shall reserve the absolute discretion to amend, change, modify, revise and/or update its system, software and/or any of its automated tools used in the provision of the Smart Marketing Campaign (including but not limited in the factors affecting priority listing and the determination of the Bidding Price) as it deems reasonable and necessary without notifying you.
5.6 Your agreement to use the Smart Marketing Campaign shall not guarantee that Alibaba.com will provide such services. If the Product Information submitted by you does not comply with these Terms and/or any of the applicable rules and regulations on the Alibaba.com Website, Alibaba.com will specify the reasons for non-compliance, or suggest that you modify the relevant Product Information.
6. YOUR OBLIGATIONS
6.1 You shall be solely responsible for:
(a) contents of the Product Information and the Products;
(b) ensuring that you have the right, license or relevant authority to subscribe and use the Smart Marketing Campaign, and sell the Products;
(c) conducting its business affairs with integrity and in an ethical manner; and
(d) conduct all activities on the Alibaba.com Website in accordance with all applicable laws and regulations and commonly accepted commercial practices.
6.2 You shall use the Smart Marketing Campaign in accordance with these Terms and in accordance with all applicable laws and regulations.
6.3 You authorize the Service Provider to utilize its software and other automated tools in the provision of the Smart Marketing Campaign, determination of the Bidding Price and the determination of the listing of the Products on Alibaba.com Website.
6.4 You acknowledge and are well aware that (a) the provision of the Smart Marketing Campaign will mostly involve the use of software and/or automated tools designed to provide the Smart Marketing Campaign; and (b) Alibaba.com does not guarantee any result of the Smart Marketing Campaign (including in terms of accuracy and reasonableness) and shall not be subject to any claim if the Smart Marketing Campaign does not meet your expectations.
7. AMENDMENTS AND CESSATION
7.1 Alibaba.com reserves the right to amend these Terms at any time by posting the amended and restated version on the Alibaba.com Website. The amended and restated Terms shall be effective immediately upon posting. After posting by Alibaba.com of the amended and restated Terms, your continued use of Smart Marketing Campaign shall be deemed as your acceptance of the amended and restated Terms.
7.2 Alibaba.com reserves the right to temporarily or permanently change, upgrade, modify, limit, suspend, or cease the provision of the Smart Marketing Campaign or any of its related functionalities or applications at any time in its sole discretion, and in the case of any permanent discontinuation or termination of the Smart Marketing Campaign, Alibaba.com shall have the right at its sole discretion, decision and timing to convert the Smart Marketing Campaign to another Value Added Service offered by Alibaba.com at such conversion rate and on such terms that Alibaba.com may at its sole discretion determine upon reasonable notice to you.
8. ACKNOWLEDGEMENT AND UNDERTAKING
8.1 You agree and undertake that you will:
(a) not submit any untrue, falsified, incorrect, incomplete, misleading, fraudulent or unlawful information to Alibaba.com pursuant to your application or use of the Smart Marketing Campaign;
(b) not copy, reproduce, exploit or expropriate Alibaba.com's various proprietary directories, databases and listings;
(c) not use or distribute any computer viruses or other destructive devices and codes that may harm, interfere, intercept or expropriate any software or hardware system, data or personal information;
(d) not gain or attempt to gain unauthorized access to the computer systems or networks used by Alibaba.com or engage in any other activities that may harm the integrity of such computer systems or networks;
(e) not carry on activities on Alibaba.com Website that are not in compliance with any laws and regulations;
(f) not submit or provide any information to Alibaba.com that directly or indirectly infringe the intellectual property rights of any third party.
9. REPRESENTATIONS, WARRANTIES AND COVENANTS
9.1 You represent, warrant and covenant (as applicable) to Alibaba.com that each of the statement contained in this Clause 9 is true, accurate, complete and not misleading in all respects and will continue to be so until your cessation of use of the Smart Marketing Campaign:
(a) you have complied with all of the conditions set forth in Clause 6;
(b) any and all information you provided to Alibaba.com pursuant to your application for and use of the Smart Marketing Campaign is true, accurate, complete, lawful and valid;
(c) you have and will continue to, at all times during your use of the Smart Marketing Campaign, abide by the Terms and all relevant rules published on the Alibaba.com Website;
(d) you will not infringe the legitimate rights of any third parties, including but not limited to the intellectual property rights, property ownership right and any third parties pursuant to your use of the Smart Marketing Campaign; and
(e) your use of the Smart Marketing Campaign complies or will comply with any and all applicable laws and regulations in any applicable jurisdiction.
10. INDEMNIFICATION
10.1 You agree to indemnify Alibaba.com and its Affiliates and their employees, agents and representatives and to hold them harmless, from any and all losses, damages, actions, claims and liabilities (including legal costs on a full indemnity basis) which may arise, directly or indirectly, from your breach of any of these Terms pursuant to your use of the Smart Marketing Campaign, and/or any third party claim or liability arising out of or related to your breach of any third party’s intellectual property rights. Alibaba.com reserves the right, at its own expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you, in which event you shall cooperate with Alibaba.com in asserting any available defences.
11. TAXES
11.1 You shall be responsible for and shall pay all Taxes due under these Terms and on all amounts payable hereunder. Unless otherwise indicated, all amounts payable by you to Alibaba.com are exclusive of Taxes that may be levied by any jurisdiction. Taxes will be added to the amounts payable by you to Alibaba.com as applicable and as required by law such that the net amount actually received by Alibaba.com equals the full amount of the payment due hereunder. For greater certainty, Taxes will not be added to the amounts payable by you to Alibaba.com where you have provided Alibaba.com with evidence to Alibaba.com's satisfaction of a lawful and applicable exemption for such Taxes.
11.2 “Taxes” means all federal, state, provincial, territorial, county, municipal, local or foreign taxes, including but not limited to sales, use, license, excise, good and services, value added, stamp or transfer taxes, duties, imposts, levies, assessments, tariffs, fees, charges or withholdings of any nature whatsoever levied, imposed, assessed or collected by a taxation authority together with all interest, penalties, fines or other additional amounts imposed in respect thereof, but for greater certainty excludes any of the foregoing which are (a) based on gross or net income; (b) franchise taxes; or (c) property, personal property or rental taxes (collectively "Excluded Taxes").
11.3 Each party shall be responsible for any and all Excluded Taxes that it is liable for under applicable law. Notwithstanding anything else contained herein, all amounts payable by you pursuant to these Terms shall be free of withholding on account of any Taxes. If any Taxes are required to be withheld from any such amount payable by you under these Terms, you (a) shall pay an additional amount such that the net amount actually received by Alibaba.com, after such withholding, equals the full amount of the payment then due; (b) shall timely pay to the relevant taxation authority the full amount required to be withheld in accordance with applicable law; and (c) shall furnish Alibaba.com as soon as practicable (but in no event later than thirty (30) calendar days post payment to the relevant taxation authority) an official receipt evidencing payment of the withheld amount to the relevant taxation authority.
11.4 “Taxation Authority” means any government, state, municipality or any local, provincial, state or other fiscal, customs, excise or taxing authority, body or official anywhere in the world with responsibility for, and competency to, impose, collect, audit, assess, administer or levy any Taxes or make any decision or ruling in respect of any Taxes.
12. LIMITATION OF LIABILITY
12.1 THE SMART MARKETING CAMPAIGN IS PROVIDED “AS IS” AND AT YOUR OPTION AND RISK AND NONE OF ALIBABA.COM, ITS AFFILIATES OR RELATED COMPANIES MAKE ANY GUARANTEE OR REPRESENTATION IN CONNECTION WITH THE RESULTS OF THE SMART MARKETING CAMPAIGN. TO THE FULLEST EXTENT PERMITTED BY LAW, ALIBABA.COM SHALL NOT BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTIAL, SPECIAL OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS OR REVENUES, BUSINESS INTERRUPTION, LOSS OF BUSINESS OPPORTUNITIES OR LOSS OF DATA, WHETHER IN CONTRACT, NEGLIGENCE, TORT OR OTHERWISE, ARISING FROM THE USE OR INABILITY TO YOUR USE OF THE SERVICES, OR THE DISCONTINUATION OF ANY OF THE SERVICES.
12.2 Where Alibaba.com is held accountable for assuming any liability under these Terms, you agree that the maximum liability amount shall be capped at RMB10,000 or its equivalent in the relevant transaction currency.
13. TERM
13.1 These Terms shall come into effect from the date the Smart Marketing Campaign is subscribed for and will remain valid for a period consistent with the Validity Period of your Gold Supplier Membership, unless terminated according to Clause 14 below.
14. TERMINATION OF SERVICES
14.1 Alibaba.com shall be entitled to suspend or terminate the Smart Marketing Campaign immediately in the event of the following:
(a) breach of any material term or condition of these Terms, and fails to cure such breach within thirty (30) days after written notice;
(b) information provided for any Products are false or misleading;
(c) illegal use of the Smart Marketing Campaign, or if there are any valid judicial orders or judgments against you in respect of your use of the Smart Marketing Campaign;
(d) the content of the Product Information that is displayed infringes the intellectual property rights of third parties;
(e) you become the subject of a voluntary petition in bankruptcy or any voluntary proceeding relating to insolvency, receivership, liquidation, or composition for the benefit of creditors; and
(f) you become the subject of an involuntary petition in bankruptcy or any involuntary proceeding relating to insolvency, receivership, liquidation, or composition for the benefit of creditors, if such petition or proceeding is not dismissed within thirty (30) days of filing.
15. Force Majeure
Under no circumstances shall Alibaba.com be held liable for any delay or failure or disruption of the Smart Marketing Campaign resulting directly or indirectly from acts of nature, forces or causes whatsoever outside its reasonable control, including without limitation, events such as acts of God, Internet failure, computer, telecommunications or any other equipment failures, electrical power failures, strikes, labour disputes, riots, insurrections, civil disturbances, shortage of labour or materials, terrorism, war, governmental actions, orders of domestic or foreign courts or tribunals, or non-performance of third parties or any suspension or disruption of transportation or business operation (including but not limited to delays or disruption of the resumption of work or operation ordered by any government agency) in the event of a national or regional spread of epidemic or pandemic.
16. GENERAL RULES
16.1 These Terms are governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region (“Hong Kong”) without regard to any of its conflict of law provisions. You and Alibaba.com hereby agree to submit to the exclusive jurisdiction of the courts of Hong Kong for any disputes that arise out of your use of the Smart Marketing Campaign.
16.2 Alibaba.com shall not be responsible for any failure or delay in its performance under these Terms due to causes beyond its reasonable control, including, but not limited to, system failure, war, and riot.
16.3 If any provision of these Terms is held to be unenforceable for any reason, such provision shall be adjusted rather than voided, if possible, in order to achieve the intent of the parties to the maximum extent possible. In any event, all other provisions of these Terms shall be deemed valid and enforceable to the full extent possible.
16.4 The relationship between the parties is that of independent contracting parties. Nothing in these Terms shall constitute or be deemed to constitute a relationship of joint venture, partnership, franchise or similar arrangement between the parties.
16.5 If any provision of these Terms is held to be unenforceable for any reason, such provision shall be adjusted rather than voided, if possible, in order to achieve the intent of the parties to the maximum extent possible. In any event, all other provisions of these Terms shall be deemed valid and enforceable to the full extent possible.
16.6 If there is any conflict between the English version and another language version of these Terms, the English version shall prevail. Any non-English language version of these Terms is provided for reference purposes only.
16.7 Headings are for reference purposes only and in no way define, limit, construe or describe the scope or extent of such section.