Privacy Policy for the Youku Intellectual Property Protection Platform

The Youku Intellectual Property Protection Platform (the "IPP Platform") provides IP protection services for rights owners. We may collect and use all information you submit on the platform in order to handle your complaint, to cooperate with you in IP protection, or to carry out any other activities related to your complaint.

The current policies of the IPP Platform concerning users' private information are listed as follows:

1. Information collection: For the purpose of account registration, identity authentication, and service provision, the IPP Platform will collect and use the following information from you:

a) Complaint filer information, including (1) individual name or enterprise name; (2) country/region; (3) user type (individual or enterprise account); (4) certificate photo; (5) certificate number; (6) term of operation; (7) e-mail address; and (8) contact number;

b) Complaint filer type: Youku will verify whether the complaint filer is (1) the rights owner, or (2) an agent acting on behalf of the rights owner. If you are an agent, you shall also provide (3) the information on the rights owner and (4) the term of entrustment to the IPP Platform;

c) Information on the rights: To review and verify the authenticity of the suspected infringement, we need the following information on the rights from you:

c.1 Type of right: (1) copyright; (2) right to reputation; (3) right of portrait; or (4) other rights (such as trademark right and patent right);

c.2 Type of the work (such as movies, TV plays, documentaries, variety shows, animations, children's programs, or original short videos);

c.3 Name of the work (in the case of a copyright infringement);

c.4 Details of the right: (1) copyright jurisdiction (in the case of a copyright infringement); (2) term of copyright (in the case of a copyright infringement); (3) whether the right is exclusive; (4) proof of copyright (in the case of a copyright infringement); (5) name of the right (when the type of right is "other rights"); and (6) proof of right (when the type of right is "other rights"). If you are outside China, to ensure the authenticity and validity of your complaint, Youku has the right to require you to provide a valid notarial certificate for proof of your copyright or other rights.

d) Information on the suspected infringing content: (1) the suspected infringing URL involved in the complaint, and (2) the platform where the URL is located (such as Youku or Tudou).

2. To identify abnormal access or abnormal or malicious complaints, the IPP Platform may collect the following information generated by you when you are using rights protection services:

a) Device location information, such as IP address;

b) Log information, such as browsing history, IP address, browser type, language used, and time and date of access.

3. Sharing and use of information:

You authorize Youku to disclose the information you submit to the IPP Platform in whole or in part under the following circumstances:

a) You have clicked the User Service Agreement for the Youku Intellectual Property Protection Platform and the Privacy Policy for the Youku Intellectual Property Protection Platform online or Youku has otherwise obtained your prior consent;

b) Youku needs to disclose your user information, right information, and complaint information to the respondent when handling your complaint and relevant matters;

c) Youku needs to disclose the said information to Youku-affiliated legal entities (including but not limited to Youku Network Technology (Beijing) Co., Ltd., Beijing Youku Technology Co., Ltd., Shanghai Quan Toodou Cultural Communication Co., Ltd., Shanghai Quan Toodou Network Technology Co., Ltd., and/or their affiliates or subsidiaries) to thoroughly search for the suspected infringing content;

d) Youku needs to disclose the said information to third parties, administrative agencies, or judicial authorities according to law or at the request of administrative agencies or judicial authorities;

e) Youku needs to disclose the said information to third parties where necessary when you have violated local laws and regulations or the service agreement;

f) If the suspected infringing content is otherwise spread on other channels by Youku by means of software, or Youku commissions third-party partners to process the suspected infringing information, Youku has the right to provide such trustworthy channel partners or third-party partners with the user information, right information, and complaint information collected by the IPP Platform, so that they can take appropriate confidentiality measures and protect the information disclosed to them while processing the information or assisting Youku in removing the suspected infringing content from its partner channels, in accordance with Youku's instructions, the User Service Agreement for the Youku Intellectual Property Protection Platform, and the Privacy Policy for the Youku Intellectual Property Protection Platform;

g) Youku needs to provide and share relevant information necessary for providing services for you or handling disputes or conflicts between you and others;

h) Youku needs to safeguard its own or your legitimate rights and interests or those of its related parties;

i) Other circumstances where Youku is required to disclose the said information by applicable laws and regulations.

4. The IPP Platform will store user information, right information, and complaint information within the necessary period of time in order to provide rights protection services for you. Unless otherwise required by laws, regulations, or court orders, the IPP Platform will delete or anonymize the above information once the period expires.

5. Unless permitted by you, the IPP Platform will not transfer your user information, right information, and complaint information to any company, organization, or person.

The Chinese version of this Privacy Policy shall always prevail in case of any inconsistency between the Chinese version and the English version.