1688 Cookie Notice
Effective as of 26 August, 2025
This 1688 Cookie Notice supplements the 1688 Privacy Policy ("Privacy Policy") and describes how we use cookies and similar technologies, and handles personal information that we collect through cookies and similar technologies, on our digital properties that link to this Cookie Notice, including our website and 1688's mobile application.
About Cookies
We use Cookies to provide our services, understand how our customers use our service in order to make improvements, serve advertisements, including interest-based advertising, and share information about the use of our site with our analytics, advertising and social media partners. We use Cookies for several reasons, for example:
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We use essential Cookies to enable us to remember goods added to your shopping basket and to recognize you when you sign into your account.
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We use social media Cookies. You may register for Platform membership and “share” Platform content through social media.
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We also use Cookies to enable us to track and target the interests of Platform visitors to enhance the experience on our Platform by researching visiting patterns and conducting interest-based advertising; assisting our partners in tracking user visits to the Platforms; and to track progress and participation in promotions and the success of our email marketing campaigns. We use first-party and third-party Cookies for these purposes.
Categories
Cookies set by the site or app owner (in this case, 1688) are called “first party Cookies”. Cookies set by third parties other than the site or app owner are called “third party Cookies”. Third party Cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.
By function, the Cookies we used are categorized as follows:
Types of Cookies/ Purpose | How to refuse |
Essential Cookies: These Cookies are strictly necessary for enabling access and use of our Platform. They provide necessary functionality to ensure the proper performance, security and functionality of our Platform. | These Cookies cannot be disabled. |
Statistical Cookies: Statistical Cookies including analytics Cookies collect information in aggregate form to help us determine and understand how users interact with and use our Platform. We use this information to help us to improve and optimize our Platform and its security. | To refuse these Cookies, please follow the instructions below under the heading "How can I control Cookies?" |
Personalization and Service Cookies: These Cookies are used to remember your computer or mobile device when you visit a website. They remember your registration and login details and your settings and preferences such as language and region. Personalization Cookies are also used to recommend content we think you will be interested in by serving and measuring relevant advertising, based on what you have looked at before. Personalization Cookies may also include social media Cookies which are used to enable you to log into our Platform using your social media accounts and to share pages and content that you find interesting on our Platform through third party social networking and other websites. These Cookies may also be used for advertising purposes. | To refuse these Cookies, please follow the instructions below under the heading "How can I control Cookies?" |
Marketing Cookies: Marketing Cookies help us to provide you with more targeted and relevant marketing. We will also use marketing Cookies to evaluate the effectiveness of our marketing communications by monitoring open rate and conversions. | To refuse these Cookies, please follow the instructions below under the heading "How can I control Cookies?" |
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to our Platform. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Platform or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Platform to another, to deliver or communicate with cookies, to understand whether you have come to our Platform from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
How can I control Cookies?
Non-essential Cookies allow you to have enhanced experience when using certain features of 1688. Please be aware that if you choose to block these Cookies, you may not be able to sign in or use those features, and preferences that are dependent on Cookies may be lost.
You can also manage your preferences by configuring the privacy setting of the browser you are using to access the Platform or the "privacy setting" of your device. As the means by which you can refuse Cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information. If you adjust the privacy setting in the browser, your mobile device will continue collecting data unless you adjust the privacy setting of the device, and vice versa.
User rights and additional information
You may obtain further information on the processing of personal data by 1688, as well as how to exercise your rights, by accessing the 1688 Privacy Policy.
