1688 Platform Privacy Policy
2023 V1
Effective as of: September 25, 2023
[Introduction]
Thank you for choosing to use our products and services. We are fully aware of the importance of your Personal Information to you. Your trust is of great importance to us, and we will take corresponding security measures in strict compliance with laws and regulations and strive to protect your Personal Information to keep it secure and under control. On this basis, 1688 Platform Service Providers (“we”, “us” or “our”) have formulated this 1688 Privacy Policy (this “Policy” or “Privacy Policy”) to help you fully understand how we will collect, use, share, store and protect your Personal Information and how you may manage your Personal Information during your use of our products and services so that you can better make appropriate choices.
Before using our products and services, you must carefully read and understand this Policy, especially the clauses in bold/in bold and underlined, and ensure that you have fully understood and agreed with this Policy. In addition to this Policy, under certain scenarios, we will inform you of the purpose and scope of information collection and methods of use of collected information through instant notifications (including without limitation, pop-ups and instructions on webpages), descriptions of functional updates and otherwise, all of which shall constitute an integral part of and have the same effect as this Policy. To facilitate your understanding, we will try to explain to you the professional terms involved hereunder in a plain and straightforward way. If you have any questions, comments or suggestions on the contents of this Policy, you may contact us using such contact details as specified at the end of this Policy.
By accepting this Privacy Policy, you acknowledge that you have been aware of the functions offered by our application and such Personal Information as necessary for the operation of such functions, and have granted authorization for collecting and using such Personal Information. However, this does not mean that you have given separate consent to activating any additional function or processing any unnecessary Personal Information. We will, based on your actual use, seek your separate consent for activation of any additional function, or for processing any unnecessary Personal Information or your Sensitive Personal Information.
This Privacy Policy will help you understand:
I. Scope of Application
II. Collection and Use of Information
III. Partners Involved in Use of Data and Transfer and Disclosure of Personal Information
IV. Your Rights
V. Storage of Information
VI. Updates to Policy
VII. Protection of Minors
VIII. How to Contact Us
Schedule: Definitions
I. Scope of Application
This Policy shall apply to the products and services provided by 1688 Platform Service Providers to you through websites, applications, applets and new forms emerging along with technological development. If there is any separate privacy policy in respect of any product or service provided to you by us or our Affiliates (such as the 1688 Privacy Policy for Merchantsand 1688 Privacy Policy on Industrial Products), such product or service shall be governed by such privacy policy.
Except for the collection and use of information as specified herein, this Policy shall not apply to other services provided to you by sellers on 1688 Platform or other third parties. Such other services shall be governed by the rules on collection and use of Personal Information as otherwise notified to you by such sellers and other third parties. For example, when you become a member of a seller or brand, the use of your membership information by such seller or brand will be governed by the rules specifically notified to you by it.
II. Collection and Use of Information
During your use of our products/services, we need/may need to collect and use your Personal Information, including:
1. information that you are required to authorize us to collect and use as necessary for our provision of the basic functions of our products and/or services to you and for fulfillment of obligations provided by laws and regulations. If you refuse to provide such information, you will be unable to use our products and/or services normally; and
2. information that you may grant or withhold separate consent for us to collect and use for our provision of any additional functions of our products and/or services to you. If you refuse to provide such information, you will be unable to use such additional functions normally or to achieve our intended effect, but your use of the basic functions of our products and/or services will not be affected.
Please note in particular that we are committed to developing a variety of products and services to satisfy your needs. Given such fact and the fact that the specific products/services selected by different users may vary, the basic/additional functions and the categories and scope of the Personal Information to be collected and used by us may vary accordingly. Your Personal Information to be collected and used will depend on the specific functions of our products/services you use.
Specific functions that we will offer you and related scenarios include:
(I) Helping you become our member and manage your account
1. Basic membership services
We will provide you with services through your 1688 Platform account. To create a 1688 Platform account, you are required to provide us with at least your mobile number, and intended member name and password. If you refuse to provide such information, you will be unable to register a 1688 Platform account and will only be able to use browsing and search services.
In order to ensure that it is you to whom we are providing services, we may verify your identity based on the above information provided by you. If it is legally required to verify your identity as necessary (including for protecting the rights and interests of minors in accordance with laws, cracking down on telecom/online frauds, withholding taxes for you, and identifying entity subject to administrative law enforcement or judicial litigation), you shall authorize us to obtain from Alipay the necessary authentication information related to your Alipay account(s) (including Alipay account linked to your 1688 Platform account and/or Taobao account) for the purposes above.
We will determine your current account level based on your use of your 1688 Platform account and such calculation rules on account levels as set by 1688 Platform, and make available to you basic benefits corresponding to your account level.
2. Additional membership services
Special membership benefits: Your provision of the following additional information about you will help us to provide you with more personalized products or services: your real name, landline phone number and other contact details, position, main industry, nickname and profile picture. We may also provide you with special membership services. Specifically, the nickname and profile picture set by you will be displayed publicly.
Authorized login: Subject to your separate consent, we may obtain your third-party account information (including profile picture, nickname and other information as specified on relevant webpage) from a third party and link your third-party account with your 1688 Platform account so that you may log in to and use our products and/or services directly with such third-party account. We will use your information to the extent authorized by your separate consent.
If you already have a 1688 Platform account, we may display in the services provided by 1688 Platform your Personal Information as specified above and your operations on 1688 Platform or in respect of products and services in connection with your 1688 Platform account (you may, through your 1688 Platform account, use the products or services provided by us and/or our Affiliates via the links provided on our website or application or other product/service access), including without limitation display of your personal data, discounts and benefits and transaction orders together through your 1688 Platform account. We will respect your choices of services and settings of account on 1688 Platform.
3. Verification and authentication
To comply with laws, regulations and regulatory requirements, guarantee the authenticity of user identity, implement anti-fraud and other risk controls, and safeguard the security of systems and services, we need to collect your information for identity verification during your use of certain services/functions as follows:
[Account retrieval] If you need to retrieve your 1688 Platform account, we may collect your identity information, including your real name and ID number, to verify your identity and to help you retrieve your 1688 Platform account.
[Real-name/real-person authentication] You are required to complete real-name or real-person authentication if it is necessary for effecting transactions of commodities or services of special categories, applying for membership that requires additional authentication (such as the capacity as a seller or content creator), or meeting requirements under scenarios where it is legally required to verify the real identity of a user (including for protecting the rights and interests of minors in accordance with laws, cracking down on telecom/online frauds, withholding individual income taxes, identifying entity subject to administrative law enforcement or judicial litigation, and retrieving account password). For the purpose of authentication, you need to provide your true identity information (including your name, ID number and other identity certificate information or facial recognition information, depending on the actual circumstance and subject to instructions on relevant webpage) and authorize us to verify such information through an authoritative and credible identity authentication agency recognized by the state or authorize us to obtain from Alipay the necessary authentication information related to your linked Alipay account(s) (including Alipay account linked to your 1688 Platform account and/or Taobao account). We will record and keep the authentication information and results of authentication in accordance with laws, and will use the same only for the purpose of authentication or other purposes provided by laws and regulations, and will not use the same for any other purpose without your express authorization. In addition, when you participate in any promotional or interactive activity on 1688 Platform, we need to check with Alipay the real-name authentication status under your linked Alipay account to determine your eligibility for such participation and guarantee your activity experience.
(II) Helping you use browsing, search and personalized recommendation functions
1. Browsing
When you browse 1688 Platform, you may add to favorites/add to shopping cart/follow/share/like any commodity, store, channel, live streaming channel, content (including texts, pictures and short videos) or content creator you are interested in. We will collect your operation history for the purpose of the foregoing functions and other purposes expressly notified by us.
You may view and manage your operation history through “My” - “Favorites”/“History”/“Following” and other modules.
2. Search
When you use the search function (including search by image), we will collect your search history, including the content searched (including search terms or images), browsing history/time and search time/times, and request access to your camera and photo album as necessary for the functions you use.
To provide efficient search services, some of the information specified above will be temporarily stored on your device locally, and your search history will be displayed to you.
Please understand that a single search term cannot identify you and is not your Personal Information, and thus we have the right to reasonably use it for other purposes.
3. Personalized recommendation
In order to show and recommend to you commodities, services and/or contents that are more relevant to you, and provide personalized experience that better satisfies your needs, we will use the browsing and search history we collect as specified above, together with legally collected Device Information, geographic location information and other information with your authorization, for personalized recommendation services. In addition, we will provide you with information and search results that are not specific to your personal characteristics.
You may manage the personalized recommendation services as follows:
1) When you use our site search services, if you wish to view search results that are not sorted according to your personal characteristics, you may click “Filter” on the search results webpage and then choose to filter and sort by “Sales”, “Price” and/or “General Sorting”;
2) If you do not wish to receive any recommendation of commodities or services provided by us on the homepage or in your purchase order or favorites, you may tap and hold on the pictures of such recommended commodities or services and then choose to block similar commodities or the category which such commodities or services are under by following the instructions on the subsequent pop-up;
3) You may manage personalized advertisements sent by us through “My - Settings - Privacy - Advertisement Management - Opt out of Personalized Advertisements” (Click to manage personalized advertisements); and
4) You may manage personalized contents sent by us through “My - Settings - Privacy - Recommendation Management - Settings for Personalized Recommendations” (Click to manage personalized recommendations).
(III) Helping you complete transactions
1. Shopping cart
When you use the shopping cart function, we will collect information on commodities added by you and your purchase order information so as to optimize your shopping experience (such as price-off/discount reminder, and display of frequently purchased commodities).
2. Order placing and management
When you purchase any commodities and/or services through our products and/or services, we will generate purchase orders for such commodities and/or services through our system. To place a purchase order, you need to provide at least name and contact number of the consignee and delivery address and, in the case of commodities and/or services of special categories, you also need to provide other information necessary therefor (such as your ID certificate information for customs clearance in the case of cross-border transaction). You may fill out/provide alternative contact number, delivery time and other additional information to guarantee accurate delivery of commodities or services. If you request any invoice, you need to further provide invoice title, taxpayer ID number and the email address to receive the invoice.
A purchase order so generated will specify information on the commodities and/or services purchased by you, specific purchase order number, purchase order generation time, amount payable by you and your remarks. We will collect such information to help you complete your transactions, guarantee the security of your transactions, facilitate your inquiry about purchase order information, and provide customer and after-sales services and for other purposes expressly notified by us.
You may purchase commodities and/or services through 1688 Platform for others, in which case you need to provide the foregoing Personal Information of the actual consignee and ensure that you have obtained the consent from such actual consignee.
We will collect the information on purchase orders placed by you during your use of our services so as to present such information to you and facilitate your knowledge of, inquiry about and management of your purchase orders.
You may view and manage your purchase order information through “My Orders”.
3. Payment for and delivery of commodities or services
When you purchase commodities or services, we or relevant third-party service providers will collect your purchase order information and delivery information, so as to help you complete payment for yourself or on behalf of others, and facilitate the successful receipt of the commodities or services purchased. For details, please refer to “III. Partners Involved in Use of Data and Transfer and Disclosure of Personal Information - (I) Partners involved in use of data - 5. Cooperation scenarios - 1) For the realization of business functions - A. Payment services/B. Logistics services” of this Policy.
You may view information on Alipay account linked to your 1688 Platform account or apply for changing such linked Alipay account through “My” - “Settings” - “My Alipay”.
(IV) Customer services and dispute resolution
When you contact us or apply for resolution of disputes during or after sales, you will be required to provide necessary Personal Information to verify your membership, so as to guarantee the security of your account and systems.
We may keep records of history and contents of correspondence and communications/telephone conversations between you and us (including account information, purchase order information and other information provided by you to prove relevant facts, and your contact details), so as to facilitate our communication with you, help you solve relevant issues as soon as possible and/or document solutions and results of relevant issues. If you inquire about, or submit any complaint or suggestion in connection with, a purchase order, we will use your account information and purchase order information.
We may also use your other information as reasonably required for provision of services and improvement of service quality, including information provided by you during your communication with our customer service personnel and answers you send to us through any questionnaire.
We will, by using deep learning technology, provide you with intelligent FAQ chatbot and intelligent voice customer services, and De-identify the records of history and contents of correspondence and communications/telephone conversations between you and us, and to the extent that you cannot be identified, use such De-identified information for training intelligent customer service algorithm models. During the provision of intelligent customer services to you, we will notify you thereof in a prominent manner. We will make continued efforts to improve the quality of our intelligent customer services based on historical data on your use of such services.
(V) Providing you with information publishing functions
1. Making reviews or comments
When you make reviews on commodities and/or services purchased by you, we will collect and display your reviews (including texts, pictures and other contents posted by you) in the relevant store’s “Commodity Reviews” list and/or on 1688 Platform’s homepage, commodity cards or other public webpages.
When you make comments on reviews or contents posted by other users, your nickname and comments will be displayed publicly.
You may ask merchant any question through “Asking Merchant” function and, if you choose to do so, your question and nickname will be displayed publicly.
2. Publishing contents
When you create/edit or publish any content, your profile picture and nickname, texts, pictures and/or videos published by you, relevant links, location, relevant comments and interactions and other information will be collected and may be selected to be displayed on 1688 Platform’s homepage, member channel and other public webpages. In addition, we will request you to authorize us to access your camera, photo album, microphone and/or location depending on the types of functions you use. If you refuse to grant, or withdraw, such authorization, you will be unable to use corresponding functions, but your normal use of other functions will not be affected.
We provide you with filters and other beautification features for improved visual effect of pictures/videos. When you use such features, we need to conduct intelligent recognition of your pictures using technologies, so as to offer appropriate effects matching such pictures. Such features are realized on your device locally. We will not use the foregoing information for facial recognition or other purposes, nor will we transfer it to or store it on our servers, or share it with any third party.
Please note that the information published by you may involve Personal Information or even Sensitive Personal Information of you or others. For example, pictures you upload in making comments may contain Personal Information. Please consider more prudently before sharing or even making public relevant information during your use of our services. If the information to be published by you involves any Personal Information of another individual, you shall obtain his/her consent before publishing such information.
3. Profile page
Your profile picture, nickname and other information will be displayed on your profile page. You may view and manage your personal data and published information/contents in “Growth Center” after clicking on the profile picture in the upper left corner of “My” module.
Please note that your use of the information publishing function may involve Personal Information or even Sensitive Personal Information of you or others. Please consider more prudently before sharing or even making public relevant information during your use of our services. If the information to be published by you involves any Personal Information of another individual, you shall obtain his/her consent before publishing such information.
(VI) Interactions
1. Notices and messages
During our operation, we may send to you one or more kinds of notices simultaneously, such as notices on services, identity verification, security verification and user experience research, using contact details (such as phone number and email address) provided by you during your use of our products and/or services. In addition, we may provide you with commercial information on services, functions or events you may be interested in and other information on commodities or services via SMS messages, phone calls or pop-ups. If you do not wish to receive such commercial information or other information on commodities or services from us, you may opt out or disable such function by such means as provided in relevant SMS messages or emails or by contacting our customer service personnel directly. If you wish to block pop-ups, you may do so by clicking “Skip” button or other relevant button thereon.
To enable you to receive contents pushed by us normally and to avoid missing message, we offer the options of auto-launch of our application and associated launch of other applications. We will push platform notifications (such as logistics information, event offers, interactive messages and service notices) to you through “Messages” in our application. You may enable/disable notifications from 1688 Platform through “Settings” in your device, or configure notification settings through “My” - “Settings” - “Alert Settings”.
In addition, if you initiate communication with customer service personnel of a store or trade or interact with a store (e.g., subscribing to or becoming a member of such store), the messages from customer service personnel of such store will be shown in “Messages” module, and you may mute notifications on the chat page for conversations with such store.
2. Interaction with others
You may add friends through QR code or invitation password.
3. Event participation
If you intend to participate in any marketing event held by us, we may need to collect and use your Personal Information (including without limitation your nickname, profile picture, contact details, delivery information, purchase order information, browsing history and account level), so that you can participate in such event, including participating in prize draw and claiming prizes, and we will separately notify you of the specific scope of collection and use under relevant scenarios and obtain your consent.
In case of any event jointly held by us and our Affiliate or a third party, we will, subject to your consent, share necessary information with such Affiliate or third party, or link your 1688 Platform account to your account(s) on platform(s) of such Affiliate or third party, and/or share your account, participation progress and other information in relation to such event among platforms involved in such event, so as to ensure consistent and complete services to you during the event.
In addition, we may use your information obtained in connection with events for research, development and improvement of products and/or services, comprehensive statistics, data analysis or processing, or other purposes permitted by you.
4. Sharing
Under circumstances such as when you share any information, receive any shared information, or participate in an event, we will read contents from your clipboard to determine whether there is any relevant password, sharing code or link for the purpose of functions or services such as navigation, sharing and event linkage, provided that we will upload the contents identified by us locally from your clipboard to our servers only if and to the extent that such contents are navigation, sharing, event linkage and other instructions in connection with 1688 Platform, and will not collect or store other information from your clipboard. Such single information from the clipboard cannot identify you. In addition, we may need to access your photo album in your mobile phone in order for you to share pictures or videos or receive shared pictures or videos.
5. Interactions in watching live streams or short videos
When you watch live streams or short videos, your nickname and interactive information in relation to the live streaming channels or short videos (including without limitation your comments, likes, rewards, gifts and fan level) will be publicly displayed in or under such live streaming channels or short videos. In addition, we will collect your interactive information to generate and make public the statistics (including without limitation lists and popularity ranking) related to such live streaming channels or short videos. If, during your watching of any live stream, you wish to interact with the streamer through voice chat and other functions, or if you intend to post any short video, you are required to complete real-person authentication and grant the access to your microphone and/or camera before such interaction or posting.
(VII) Providing safeguards for you
In order to fulfill the legal obligations of guaranteeing the security of e-commerce transactions, improve the security of your use of the services provided by us and by our Affiliates and partners, safeguard personal and property safety, and the security of accounts and transactions, of you, other users or the public, better prevent phishing website, fraud, network vulnerability, computer virus, and cyber attack and intrusion risks, and identify more accurately violations of laws or regulations or breaches of agreements with or rules of 1688 Platform, we will collect your Device Information and Service Log Information through the application security SDK embedded in our applications which is developed by our Affiliates, and may use or combine your membership information, transaction information, Device Information, Service Log Information and information shared by our Affiliates and partners with your authorization or as required by laws (we may, during the running of applications in the background, collect MAC address, IMEI and other device identifiers for risk identification), so as to comprehensively assess the risks of your account and transactions, carry out identity verification, detect and prevent security incidents and take necessary recording, auditing, analyzing and handling measures in accordance with laws.
(VIII) Providing you with other additional services
1. Additional services based on system permissions
In order to provide you with products and/or services that are more convenient, of better quality and further personalized, and to improve your experience, we may collect and use your Personal Information subject to system permissions in the following additional services provided to you. If you refuse to grant such permissions, you will still be able to use the basic services provided by 1688 Platform, while such additional services may be unavailable to you.
You may, in your sole discretion, grant or withdraw such permissions at any time.
Please note that by granting any of such permissions, you authorize us to collect and use your relevant Personal Information for provision of the corresponding services to you, and by withdrawing any of such permissions, you withdraw your corresponding authorization and we will cease to collect or use your relevant Personal Information pursuant to such authorization and will be unable to continue to provide you with services for which such permission is granted. However, your decision to withdraw any such permission will not affect any previous collection or use of your information with your authorization.
2. Services using Cookies and similar technologies
Cookies and similar device identification technologies are commonly used on the Internet. During your use of our services, we may, through relevant technologies, send one or more cookies or anonymous identifiers (each a “Cookie”) to your device to collect, identify and store information on your access to and use of our services. We undertake not to use Cookies for any purpose other than those set forth in this Privacy Policy. We use Cookies mainly for guaranteeing the secure and efficient operation of our products and services. Cookies enable us to check whether your account and transactions are secure, and conduct troubleshooting to identify crashes, delays and other abnormalities, and help you avoid repeated filling out of forms and input of search content.
In addition, we may use Cookies to show you information or functions that you may be interested in, and to optimize advertisements to be offered to you. Most browsers allow users to clear browser cache. You may clear your browser cache accordingly, or change your acceptance level to Cookies or reject our Cookies. However, such operation may render you unable to use the services or functions which rely on Cookies.
(IX) Other rules on collection and use of Personal Information
If the information provided by you contains any Personal Information of other users, you shall ensure that you have been legally authorized by such users before providing such Personal Information to us.
If we are to use your information for any purpose other than those specified herein, or use your information collected for a certain purpose for any other purpose, we will obtain your prior consent.
We will use the data collected for machine learning, algorithmic model training, or other data analysis and mining provided that such data are strictly De-identified by security and encryption technologies and cannot re-identify certain individuals, so as to better safeguard product experience and facilitate our business decision analysis. You may click herefor our instructions on algorithm principles and data processing.
With respect to your Personal Information to be collected and used by us under the scenarios described above, you may click herefor our list of Personal Information to be collected.
III. Partners Involved in Use of Data and Transfer and Disclosure of Personal Information
(I) Partners involved in use of data
1. Basic principles
In our cooperation with our partners, we will abide by the following principles:
1) Principles of legality, legitimacy and minimum necessity: Data shall be processed on a legal basis, for legitimate purposes and to the minimum extent necessary for fulfilling such purposes.
2) Principle of guaranteeing user's right to be informed and right to decide to maximum extent: During data processing, a user's right to be informed of, and right to decide on, the processing of his/her Personal Information will be fully respected.
3) Principle of maximizing security capabilities: We will take necessary measures to safeguard the security of the processed Personal Information, carefully evaluate the purposes for which our partners use the data, conduct a comprehensive assessment of the security capabilities of such partners, and request them to comply with the applicable cooperation agreement.
2. Scope of partners
Where a certain function or scenario involves any service provided by our Affiliate or any third party, such Affiliate or third party will be deemed as our partner.
3. Entrusted processing
We may entrust an authorized partner to process your Personal Information, so that such authorized partner may provide you with certain services or perform certain functions on our behalf (for example, when you choose to “become a seller”, we will provide your name, contact information, platform account information, registration time and last login time to relevant service providers, so that they may contact you and help you become our merchant member). We will entrust authorized partners to process your information only for the legal, legitimate, necessary, specified and express purposes stated herein. Such authorized partners will have access only to the information necessary for the performance of their duties, and we will contractually require them not to use such information for any purpose other than as entrusted. If any authorized partner intends to use your information for any purpose other than as entrusted by us, it will obtain your separate consent.
4. Joint processing
In the case of joint processing of Personal Information, we will, pursuant to laws, enter into an agreement with each partner concerned in respect thereof, specifying the rights and obligations of the parties thereto, and will ensure compliance with laws and data security during the use of relevant Personal Information.
5. Cooperation scenarios
1) For the realization of business functions
A. Payment services
In order to complete order payment, you need to link an Alipay account opened with Alipay (as our partner) and/or a MY Bank account, and choose a payment method as appropriate. We will transmit your 1688 Platform account number, linked Alipay account number, order payment information and Device Information relating to order security and other necessary information required by anti-money laundering laws through the Alipay software development kit (“SDK”) embedded in the website version or application version of 1688 Platform and other secure means to Alipay for its use, or will transmit the same through interfaces to MY Bank for its use. If you select any other financial institution to provide you with payment services, your bank card number, expiry date and other information necessary for bank card payment will be used by such financial institution.
You may request others to make payments for you, in which case you will be required to provide the third-party payment account (such as Alipay account) and/or mobile number of the actual payer.
You agree that we may collect information on payment progress from the counterparty selected by you, Alipay or other financial institution selected by you, so that we can promptly know and confirm the progress and status of your payment and provide you with after-sales and dispute resolution services.
B. Logistics services
In order to ensure the smooth, safe and accurate delivery and/or provision of commodities and/or services purchased by you, we will disclose delivery information of relevant purchase orders to Zhejiang Cainiao Supply Chain Management Co., Ltd., a partner that provides logistics information system and technical services to 1688 Platform and will further provide such delivery information to such logistics service providers as selected by the providers of commodities and/or services purchased. You understand and agree that it is inevitable for such logistics service providers to know and use your delivery information for the delivery purpose.
Given that it is necessary for us to promptly know and confirm the delivery progress and status so as to provide you with after-sales and dispute resolution services, you agree that we may collect information on delivery progress from relevant logistics service providers.
C. Channel (applet) services
When you use channel (applet) services, we will collect and use the records of your operations (such as login, viewing, use, subscription/adding/cancellation) so as to provide you with channel (applet) services and contents that are more convenient, of better quality and further personalized. To facilitate your use of the products and/or services provided by our partners to you on 1688 Platform, our partners (usually channel developers) will use your Personal Information.
2) Advertising and analysis services
We may entrust our partners to process information in connection with the placement, coverage and effectiveness of advertisements, subject to adoption of security technologies generally accepted in the industry. We will not entrust such partners to process your personally identifiable information.
3) Security and statistics analysis
A． Guaranteeing security of use: We attach great importance to the security of our products and/or services, and our partners may use necessary Device Information, account information and log information to protect the legitimate rights and interests of users of 1688 Platform from any infringement.
B. Product analysis: In order to analyze the stability of the products and/or services provided by 1688 Platform, our partners who provide analysis services may need to use information on, among others, use of services, device identifiers and overall situation of installation and use of applications.
C. Academic research: In order to enhance the scientific research capability in relevant fields and promote scientific and technological development, we may, together with our partners (such as scientific research institutions and universities), use De-identified or Anonymized data, subject to data security and legitimacy of purposes.
4) Other cooperation scenarios
In addition to the cooperation scenarios above, we may entrust information to other partners supporting our business, including those entrusted by us to provide technology infrastructure services, analyze usage methods of our services, or provide merchant membership services or other customer services.
In order to ensure the smooth operation of our applications and the realization of functions, and enable you to use and enjoy more services and functions, authorized partners’ SDK or other similar tools will be embedded in our applications. We will carry out strict security inspection on the APIs and SDKs used by each authorized partner for obtaining information, and agree with each authorized partner upon strict data protection measures, and require it to process Personal Information in accordance with this Policy and any other applicable confidentiality and security measures, unless it has obtained a separate consent from you.
(II) Transfer
Where we need to transfer Personal Information due to any merger, division, dissolution or declared bankruptcy, we will inform you of the name and contact information of the recipient, who will continue to perform this Policy and other statutory obligations. If the recipient intends to change the original purposes or methods of processing, it will obtain a new consent from you.
(III) Disclosure
We will not disclose your Personal Information except that:
1. upon your voluntary option or otherwise with your separate consent, we may disclose your Personal Information; or
2. if we determine that you have violated laws or regulations, or have materially breached any of the agreements with or rules of 1688 Platform, or for the purpose of protecting users of 1688 Platform or the general public from damage to their personal or property safety, we may disclose your Personal Information, including your violation/breach and the measures taken by 1688 Platform against you.
(IV) Cessation of operation
If we cease the operation of our products and/or services, we will promptly cease to collect your Personal Information. We will notify you of such cessation of operation by a separate notice to you or announcement, and delete or Anonymize your Personal Information in our possession in connection with the products and/or services so ceased.
(V) Circumstances where we are legally exempted from obtaining your consent
Please understand that pursuant to the laws, regulations and national standards, your Personal Information may be used by our partners or transferred or disclosed by us without your consent, if:
1. it is necessary for the conclusion or performance of contracts as requested by you: When you purchase commodities or services through 1688 Platform, we will, at your option, share necessary information related to the transaction under your purchase order with the provider of such commodities or services or with the operator of relevant service market on 1688 Platform, so as to satisfy your needs for transaction, delivery and after-sales services;
2. it is necessary for the performance of statutory duties or obligations: We may share your Personal Information as required by laws or regulations, for litigation or dispute resolution, by any administrative or judicial authority in accordance with laws, or for the performance of other statutory obligations;
3. it is necessary for the response to public health emergencies, or for the protection of life, health or property safety of individuals under emergent circumstances;
4. it is within a reasonable scope to conduct news reporting, supervision by public opinions or other activities in the public interest;
5. it is within a reasonable scope, and to the extent of your Personal Information that has been disclosed by yourself or otherwise lawfully disclosed (such as through lawful news reports or information disclosure by the government); or
6. it falls under other circumstances as provided by laws and regulations.
IV. Your Rights
You may access and manage your information in the following ways, and we will respond to your requests subject to applicable laws and regulations:
(I) Access, correction and supplement
You have the right to access, correct and supplement your information by:
1. logging in to the website version of 1688 Platform, entering the home page of “My 1688” and then conducting operations through “My Alibaba - Settings – Account Information and Account Security”;
2. logging in to the application version of 1688 Platform, and then conducting operations through “My - Settings – Account and Security”; or
3. logging in to the website version of 1688 Platform to contact our customer service personnel, or logging in to the application version of 1688 Platform to contact our customer service personnel through “My - Settings - About Us”.
(II) Reproduction
You may reproduce your information as follows: You may make a request for reproduction of your Personal Information to us by contacting our customer service personnel, unless otherwise provided by laws and regulations.
(III) Deletion
You may delete some of your information or apply for closure of your account and deletion of all your information by the ways set forth in “(I) Access, correction and supplement” above.
You may request us to delete your Personal Information by contacting our customer service personnel if:
1. we process your Personal Information in violation of any law or regulation;
2. we collect or use your Personal Information without your express consent;
3. we process your Personal Information in material breach of our agreement with you;
4. the purpose for which we process your Personal Information has been achieved or is impossible to be achieved, or your Personal Information is no longer necessary for such purpose; or
5. we cease to provide our products or services, or the retention period has expired.
If we decide to respond to your request for deletion, we will also, to the extent practicable, notify persons that have obtained your Personal Information from us, requesting them to delete the same in a timely manner (except as otherwise provided by laws and regulations or unless such persons have been separately authorized by you).
After you delete or we assist you in deleting relevant information, we may not be able to delete the corresponding information from the backup system immediately due to the restrictions imposed by applicable laws and security technologies. Nevertheless, we will store your Personal Information in a secure manner and restrict any further processing thereof until its backup may be deleted or Anonymized.
(IV) Change of scope of authorization
You may change the scope of or withdraw your authorization to us to collect and process your Personal Information by:
managing system permissions granted to our application through “My - Settings - Privacy - System Permissions”.
If you are unable to change certain authorizations directly by the method above, you may change them by contacting our customer service personnel. However, please note that with respect to certain categories of Personal Information, such as those necessary for the basic functions of 1688 Platform or for us to perform our obligations imposed by laws and regulations, we may not be able to respond to your request for change of scope of authorization. After you withdraw your authorization, we will no longer process the Personal Information concerned; provided that your decision to withdraw your authorization will not affect the Personal Information processing previously conducted by us under your authorization.
(V) Closure of account
You may apply for closure of your account by:
1. submitting an application for account closure through “Account Management - Account Closure” on the website version of 1688 Platform or through “Settings - Account and Security - Account Closure” on the application version of 1688 Platform; or
2. contacting our customer service personnel.
After you voluntarily close your account, we will cease to provide products or services to you and delete or Anonymize your Personal Information as required by applicable laws. If it is technically difficult to delete your Personal Information, we will Anonymize such Personal Information or cease the processing thereof other than storage and taking necessary security measures, unless otherwise provided by laws and regulations.
(VI) Restriction on automated decision-making by information systems
In certain business functions, we may make decisions by relying on non-manual automated decision-making mechanisms, such as algorithms, only. If such decisions affect your legitimate rights and interests, you may contact us through our customer service.
(VII) Response to your requests above
If you or your possible guardian, close relatives or other competent persons intend to make any request above to us, or you intend to exercise your Personal Information rights under the laws of the People’s Republic of China (“PRC”) and other applicable laws, you may contact us through our customer service or file a complaint directly to our dedicated personal information protection working group. We will respond thereto within fifteen (15) days.
In order to guarantee the security of your account and your Personal Information, when you make any request above to us, we may verify your identity (for example, by account authentication, requesting you to provide a written request or other reasonable means) before handling your request.
We will not charge any fee for your reasonable requests in principle, but we will charge, as appropriate, certain fees for any repeated request beyond reasonable extent. We may reject any request if it is related to information not directly related to your identity, is repeated without reasonable cause, requires excessive technical support (such as development of a new system or fundamental change of prevailing practice), may cause risks to others’ legitimate rights and interests, or is impracticable.
V. Storage of Information
(I) Retention period
We will retain your Personal Information only for such period as is necessary for achieving the purposes set forth herein, unless otherwise compulsorily required by laws. For example, the E-Commerce Law of the People’s Republic of China provides that information on commodities and services concerned and transaction information shall be retained for not less than three (3) years from the date on which the relevant transaction is completed.
We determine the retention period of Personal Information mainly on the following bases:
1. for completion of the transaction purpose in relation to you, maintenance of relevant transaction and business records, and response to your potential inquiries or complaints;
2. to guarantee the security and quality of the services provided by us to you;
3. whether you consent to a longer retention period;
4. for our evidence submission to the competent court in any potential litigation; and
5. whether there is any other special agreement or provision of laws or regulations on retention period.
Upon expiry of the retention period, we will delete or Anonymize your Personal Information as required by applicable laws.
(II) Location of storage
In principle, the Personal Information we generate or collect within the PRC will be stored within the PRC. However, in order to achieve the purposes set forth herein, and subject to and in compliance with the requirements of relevant laws and regulations, we may transfer certain information overseas. We will expressly inform you of, among others, the name and contact information of each offshore recipient, the purposes and methods of Personal Information processing, the categories of Personal Information to be processed and the methods and procedures for you to exercise your rights against an offshore recipient, and will obtain your separate consent where applicable. We will take necessary measures, such as De-identification, encrypted transmission, regular assessment and auditing of the security capability of recipients, and execution of data processing agreements/terms, and perform compliance obligations in accordance with relevant laws and regulations, including applying to the competent cyberspace administration for security assessment, applying for personal information protection certification, or concluding a standard contract for cross-border transfer of Personal Information with each overseas recipient and filing the same with the competent cyberspace administration.
(III) Storage security
1. Technical data protection measures
We have taken reasonable and practical security measures up to industry standards to protect your information and prevent your Personal Information from unauthorized access, disclosure, use or modification, damage or loss. For example, we will use encryption to improve the security of Personal Information, protect data transmission between your browser and the server with SSL encryption, and make available HTTPS protocol to secure browsing; we will use trusted protection mechanism to protect Personal Information from malicious attacks; and we will deploy access control mechanism to ensure Personal Information is accessible only to authorized personnel to the maximum extent possible. Currently, our key information system has passed the assessment on classified protection of cybersecurity and rated as Level 3 or above.
2. Organizational data protection measures
We have in place an industry-leading data security management system that is data-centric and built on data life cycle, which improves the security of Personal Information from aspects such as organizational structure, system design, personnel management and product technology. We have set up a dedicated personal information protection working group. We hold training sessions and examinations to improve our employees’ awareness of importance of protecting Personal Information.
3. Response to Personal Information security incidents
If our physical, technical or organizational protection facilities are damaged, causing any unauthorized access to or disclosure or modification of, or damage to your information, or any damage to your legitimate rights or interests, we will promptly initiate our emergency plan and take reasonable and necessary measures to minimize the impact on you. Upon occurrence of any Personal Information security incident, we will, as required by laws and regulations, notify you of basic information and potential impact of such security incident, countermeasures we have taken or will take, suggestions on how you may prevent or mitigate risks on your own, and remedies to be taken for you. We will notify you via SMS message, phone call, push notification and other reasonable channels. If it is difficult to notify each user one by one, we will publish announcement in a reasonable and effective manner. In addition, we will report on the handling of Personal Information security incidents as required by regulators.
4. Prevention of account security risks
When you conduct online transactions through the services of 1688 Platform, it is inevitable that you need to disclose your Personal Information, such as contact information or contact address, to your counterparty or potential counterparty. You may also use our services to establish communication, or exchange information or analysis with third parties. Please properly protect your Personal Information, provide it to others only if and to the extent necessary, and never easily trust any other trading instrument, so as to avoid information theft or even telecom/online fraud.
If you suspect any breach of your Personal Information, especially your account or password, please immediately contact our customer service personnel so that we can take appropriate measures at your request. You may also modify your password through “My - Settings - Account and Security”.
VI. Updates to Policy
In order to offer you better product and service experience, we have been making continued efforts to improve our products, services and technologies. In case of new services and changes in business processes, we may update our Privacy Policy to inform you of specific changes. Without your express consent, we will not restrict your rights under this Policy. We will publish any modification made to this Policy on the relevant webpage.
In respect of any Material Change, we will also notify you by a more prominent notice (including public announcement or pop-up message on 1688 Platform) and seek your consent as required by laws and regulations.
For the purpose of this Policy, “Material Change” shall include without limitation:
1. any material change in the business mode of our services, such as the purpose of Personal Information processing, the categories of Personal Information we process and the ways in which we use Personal Information;
2. any change of the owner of this Privacy Policy as a result of any business adjustment, merger and acquisition or other transaction, or change of the original purposes and methods of processing by the new owner;
3. any change of the main subjects with or to which Personal Information is shared or disclosed;
4. any material change in user’s Personal Information rights or the way to exercise such rights;
5. any change in the contact details of our personnel responsible for Personal Information protection or the channels for complaints; and
6. where a personal information protection impact assessment report indicates that our services have a material impact on personal rights and interests.
We will also retain the historical versions of this Policy on the relevant webpageof 1688 Platform for your reference.
VII. Protection of Minors
We presume that you have the required civil capacity in the e-commerce activities. If you are a minor, you must ask your parents or other guardians to read this Policy carefully, and obtain their consent before using our services and/or providing us with information.
If you are a Child under the age of fourteen (14), before your use of our services, you and your guardian shall read the Rules for Protection of Children’s Personal Informationspecially formulated by us carefully, and you may use our services under the guidance of your guardian only after obtaining your guardian’s consent to the Rules for Protection of Children’s Personal Information, so as to ensure safety and security during your use of our services and conduct of transactions.
If you are a parent or other guardian of a Child, please make sure that your Child uses our services with your prior consent. If you have any question about Children’s Personal Information, please contact our dedicated personal information protection working group.
VIII. How to Contact Us
You may contact us as stated below, and we will respond to your request within fifteen (15) days:
1. If you have any questions, comments or suggestions on the contents of this Policy, you may contact us through the customer service of 1688 Platform and the online customer service of 1688 Platform Service Center;
2. We have also set up a dedicated personal information protection working group with its office address at [Legal Service Desk, 1/F, Building 4, NO. 969 West Wenyi Road, Yuhang District, Hangzhou], which you may contact via [pipwg1688@service.alibaba.com] (please indicate the relevance to 1688 Platform and specify relevant facts). Please note that we may not respond to questions not relevant to this Policy or your Personal Information rights.
If you are not satisfied with our response, and in particular if you believe that our processing of Personal Information damages your legitimate rights and interests.
This Policy shall be governed by the PRC laws. Any dispute hereunder shall be under the jurisdiction of the people's court of the place where 1688 Platform Service Providers are domiciled.
In case of any discrepancy between the English version and Chinese version hereof, the English version shall prevail.
Schedule: Definitions
“1688 Platform” means the 1688 website (with the domain names being alibaba.com.cn, alibaba.cn and 1688.com) and its applications.
“1688 Platform Service Providers” means Hangzhou Alibaba Advertising Co., Ltd. and Alibaba (China) Network Technology Co., Ltd., the Internet information and software technology service providers of 1688 Platform.
“Affiliates” means affiliates of 1688 Platform Service Providers as disclosed by Alibaba Group Holding Limited in its latest annual report as a listed company.
“Alipay” means Alipay.com Co., Ltd., the provider of Alipay services.
“MY Bank” means Zhejiang E-Commerce Bank Co., Ltd., the provider of payment services.
“Personal Information” means information of any kind related to an identified or identifiable natural person, whether recorded electronically or otherwise, excluding Anonymized information.
“Sensitive Personal Information” means the information that once leaked or illegally used, may easily cause damage to the personal dignity of the data subject or endanger his/her personal or property safety, including biometric identification, religious belief, specific identity, medical health, financial accounts, whereabouts and tracks, as well as the Personal Information of minors under the age of fourteen (14).
“Child” means any minor under the age of fourteen (14).
“Device Information” includes hardware model, hardware serial number, software list, list of installed applications, list of installed software, International Mobile Equipment Identity (IMEI), device’s MAC address, SIM card’s IMSI information, Android ID, MEID, OpenUDID, GUID, Bluetooth information, broadcasting component communication information, ICCID, operator information, information on sensors (gyroscope, gravity sensor, acceleration sensor, environmental sensor, optical heart rate sensor), and clipboard information, as actually collected during the services.
“Service Log Information”, in relation to you, includes your browsing history, clicking and viewing history, search history, favorites list, information on products added to shopping cart, transaction information, after-sales service information, information on following and sharing, published information, and your IP address, type of browser, telecommunication service provider, language, visit date and time and records of webpages visited.
“De-identification” means the processing of Personal Information through which the data subject cannot be identified without additional information, and “De-identify” or “De-identified” shall be construed accordingly.
“Anonymization” means the processing of Personal Information through which the data subject cannot be identified and the Personal Information cannot be restored, and “Anonymize” or “Anonymized” shall be construed accordingly.
